Sponsor (June-Sept 1960)

Page scan 000620 from Sponsor

Record Details:

Title:
Sponsor
Date:
June-Sept 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (June-Sept 1960)
Leaf #:
000620
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NEWS & IDEA WRAP-UP SALES STORY emerged from the recent Annual Sales Seminar for Balaban executives which was held in St. Louis. Among the 28 attendees at the three-day meeting were speakers (l-r) John Box, Jr., managing director, The Balaban Stations; Harry K. Renfro, v.p. and radio/ television director, D'Arcy Advertising, St. Louis; and Warren Boorom, v.p., RAB, New York ADVERTISERS The executive committee of tli Advertising Federation of Amerii ca issued a statement of policy i connection with jibes made b» Democratic advisors at adverti ing. 11 Among the points made bj the statement: • The anti-advertising thinkii would not be taken seriously by su porters of our economic system. • There should be no official cai paign organized at the national lev to answer the politicians. • If any serious protest were mai at this time, it would merely increa advertisings potentiality as a whi ping boy. • It would be more appropriate continue the policy of correcting ii proper political attitudes toward a vertising at the "grass roots" level. Warner-Lambert is mulling spot radio campaign. It's a Blair group buy. submitt«| hv way of Lambert & Feaslev I MISS WAMPUM GIRLin reality Collette Dauphinais— who participated in K-GUN-tv's (Tucson) recent Wampum campaign covering many markets, is shown passing out Wampum Injun Corn Chips on the East Speedway in the El Rancho Market to two curious young observers