We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
mpaigns:
The Dumas Milner Corpora
>n mapped out a spot tv campaign r Perma Starch (Gordon Best! with budget of $165,000. The campaign: le one-minute spots on NBC TV's om These Roots for eight weeks, is will be coordinated with a local mpaign starting in Detroit 135 WWJ-TV. WJBK-TV and wLW-TV, and additional markets esentlv being set up.
lisa 'n' data: Ward Baking Co.
'11 purchase Farmhouse Frozen ods . . . General Foods announced acquisition of California VegeSle Concentrates and four foreign 'ms . . . General Foods also reTts it spent near $110 million on vertising during 1960 fiscal rear uing 31 March — 14.6% over pret>us year.'
nancial report: General Mills,
the fiscal year ended 31 Ma\. re»rts gross sales of $537,818,000 and rnings of $11,515,000. These fig\m took a dip compared to 1958-59 riod. Net earnings per share of
common stock were $1.46 as compared to $2.26 last year after adjustment for a three-for-one split.
Strictly personnel: E. Burke Giblin and Arthur E. Larkin, Jr.,
elected v.p.s at General Foods . . . Ralph M. Watts, joins Borden Foods Co. as v. p. in charge of product marketing — he comes from Stokely-Van Camp . . . Stanley Weiler, appointed brand manager, AlbertoCulver's Tresemme' Creme Hair Color Division — was with Clairol . . . Bernard Katz promoted to national field sales manager, retail division, Alberto-Culver . . . Manning M. Exton, named director of marketing, StokelyVan Camp.
AGENCIES
The merger process in the agency world picked up pace the past week.
Three of them were consummated and one, Kelly-Nason with Ellington, was in the discussion stage.
For detail of these I ons see below.
ged opera
Initial repercussion from the merger of media ami programing authority at Benton & Bowles: OUie Barbour has resigned.
His title: v. p. in charge of l\ programing.
Barbour's been wild the programing department for 13 years, coming in during the Walter Craig regime.
Agency appointments: Grand I nion to Kastor Hilton Chesley Clifford & Atherton from L. H. Hartman . . . Diamon Deb to Adams & Keys, Los Angeles . . . Penick & Ford's Swel Frosting Mix and Davis Baking powder to Grant from Samuel Croot . . . Pacific Telephone/ Northwest to Guild, Bascom & Bonfigli from BBDO I BBDO retains Pacific Telephone) . . . Waitt & Bond for its Blackstone. Haddon Hall and Yankee cigars, to Daniel & Charles from Cairns & Chirurg . . . The Mitchum Co.'s Esoterica to Cohen & Aleshire for a special campaign . . .
NEW BROADCASTING CENTER for WSAV
radio and tv allows Savannah station to beam its programs from tallest tower in the Coastal Empire area. Effective with switchover, the station becomes three times more powerful
BATHING BEAUTY? Depends on who's lookin' at Heidi modeling yellow polka dot bikini for WING's (Dayton) bikini contest. Though not a prospective winner, Heidi here earns a star's attention from station's (l-r) Betty Chapman, Marcia Martin, Jack Wymer, Dale Moudy, Don Sailors and Stan Scott
^LCOMING OUR TWO NEWEST OUTPOSTS are these WFBM ' freedom scrolls, signed by thousands of Indianapolis residents displayed here by two cooperating Boy Scouts. Formal presentation scrolls will be made by Scouts to governors of Alaska and Hawaii