Sponsor (June-Sept 1960)

Page scan 000622 from Sponsor

Record Details:

Title:
Sponsor
Date:
June-Sept 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (June-Sept 1960)
Leaf #:
000622
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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CR03BY& CLOONEY When Bing and Rosemary signed for their weekday program, Variety wrote: "CBS Radio Still Makes Like Show Biz." It's this network's tradition, of course. One that attracts audience... sells for sponsors. Here, Bing and Rosemary join personalities like Arthur Godfrey, Art Linkletter and Garry Moore to offer personal salesmanship unequalled elsewhere. In all radio, this is the kind of company you keep.. ONLY ON CBS RADIO Thisa *n* data: WBC took 400 agencj people <>n a junket through New ^ ork's latest amusement park. Freedoniland . . . FS&R has a countei gladhanding symbol t<> Murnett's apples: a blue flower to be worn as a boutonniere New Branch: Weston Associates, Manchester, \. H.. has opened an office in Woodstock, Vt. with Stewart \\ ark as v. p. and manager. Mergers: The Sackel Company, Boston, and Jackson Associates, Holyoke, have combined to form The SackelJackson Company. Executive offices, with Sol Sackel as president, will be in Boston . . . Ross Roy and Brooke, Smith, French & Dorrance have merged and will be known as Ross Roy — B.S.F.&D, with com bined billings of $25 million. Ross Roy will be chairman of the board and Walter C. Ayers, president, of the new Detroit agency . . . Wilten Advertising joined forces with RidgewayHirsch and will go under the heading Wilten Division of RidgewayHirsch. The St. Louis based agency will have Casper Yost as president and Max Wilten as v.p. Talking merger: Ellington & Co. I si 4 million) and Kelly Nason ($4 Admen on the move: Paul E. Funk, elected v.p., McCann-Erickson . . . C. Peter Frantz, appointed manager, creative review committee, Leo Burnett . . . Raymond F. Ruffley, named v.p., DFS . . . Robert E. Riordan, appointed v.p. and director of marketing and research, D. P. Brother . . . William V. Humphrey, to director of public relations, Robert Haas, from Fletcher Richards, Calkins & Holden . . . Don Kreger, to tv commercial producer and writer, Gardner . . . Martin Barsky, named account executive and radio-tv director. Enyart & Ross, Los Angeles . . . Stanley M. Heggen, made assistant media director. Aubrey, Finlay. Marl<\ & Hodgson, Chicago . . . David W. Nylen, to account executive. DCS&S. Twentieth Century Fox Tv will begin to rival Warner Bros, as a supplier of network films to ABC TV this fall by virtue of its third sale, Rocky Point. The show will be a 20th C. F. TV co-production with ABC TV. Rocky Point will also mark tht tv debut of yet another Hollywoo< producer: Jerrv Wald. Sales: Sixty Paramount Pictures fea tures to WTOP-TV. Washington . . CBS Films' Brothers Brannagan, now sold in 82 markets, purchased bv WTMJ-TV. Milwaukee, and KIMA. TV, Yakima . . . MCA's Shotgun Slade renewed for a second year hy Ballantine in 27 markets and by stations WKRG-TV. Mobile; KOOL-TY. Phoenix; KCSJ-TV, Pueblo; KFSDTV. San Diego; KVIQ-TV, Eureka; KVIP-TV. Redding; KGRA-TV, Sacramento; KBOI-TV, Boise; KXLYTV. Spokane; KTNT-TV, Tacoma:i KTSM-TV, El Paso; KSYD-TY,j Wichita Falls, and WLW-A, Atlanta . . . Sterling's Chatter's World to all six Triangle stations plus WCCO-TV, Minneapolis: WEEK -TV. Peoria: WISC-TV, Madison; KTVU, Sar Francisco: WTVY. Dothan; KCRA TV. Sacramento; WHBQ-TV. Mem phis, and WTVC. Chattanooga. International: Ziv-UA's Man aid the Challenge sold through ITP to Goodyear International (Kudner) for all Latin American markets (except Cuba) : Mexico, Venezuela, Colombia, Peru, Argentina, Uruguay, Costa Rica, Dominican Republic, Panama, El Salvador, Honduras, Nicaragua, Guatemala, and Brazil . . . MGM-TV National Velvet sold in Canada Australia . . . CBS Films sold Angel, Hotel de Paree, Rawhide, Wanted Dead or Alive, Perry Mason, Hat Gun. Will Travel, Gunsmoke, Whirlybirds, Honeymooners, Our Mi Brooks, Annie Oakley, I Love Lucy, Buffalo Bill Jr., and San Francisco Beat to TCN (Sydney), HSV (Melbourne). BTQ (Brisbane). ADS I Adelaide) ; also new shows fron next season on CBS TV, Bringing U) Buddy and Pete and Gladys were sold to ATN (Sydney), GTV (Melbourne), QTQ (Brisbane), and N^J (Adelaide). Programs and producers : Haroldl Goldman forms Television Enter-! prises Corporation (TEC) . • • Edward Small starts Television, Artists and Producers Coroora«j aiiiia. -TV* , an.li '«£.■/. | ted Haw 8 AUGUST '.