Sponsor (June-Sept 1960)

million in 1961. . ■ . Dimension, one to three-minute radio program features, "ill be aired on seven CBS o&o radio stations beginning in September Mil TV Project 20 received a citation from The Lincoln Sesquicentennial Commiasion for it production of Ifeel Mr. Lincoln. Nev affiliations: The Hildretb stations in Maine are now affiliated with Mutual. I he) Hi \\ \l!l. Bangor; wrol!. Portland, and W \C,\\. Presque Isle. Network personnel notes: lr*in Klein joined VBC International Division of VB-PTas program managei he u.i with MCA . . . Selig J. Seligmun, \I>C v.p., will head a new VB-PT Bubsidian production compan) . . . Frank Telford, appointed director <»f program development, wesl coast, NBC TV . . . Peter J. Smith, named producer, CBS TV Production Sales. RADIO STATIONS Six independent!} programed fin Stations of Sacramento have formed the Sacramento Valley I'm Broadcasters Association. Member stations include: KCRA I \l. KEBR, KfflQ, KJML, KSFM. KXRQ. Oilier elected: President, Louis Gerlinger, KJML; Treasurer, Orel Phillips, KCRA-FM; Secretary, Carl \..,l. KEBR. 5< e article, How Politz sizes up fm, page II. Ideas at work: • Good Samaritan: While main Long [slanders an combating traffic during the railroad strike. WFYI, Garden Lit v. i> playing traffic scout. The station's "Skj Patrol" -potted a seven-mile back-up during the morning rush hour and discovered that workmen were blocking two out of -i\ lanes. John Progge, newscaster, drove to the scene, learned that there was ii" emergency, wired Mbarrj tine work he done between In i!'d 1 p.m., and accomplished hi purpose. Interesting sidelight: highwa) department also ceased • lines at peak traffic • Havi I o celebrate its T Davenport, Iowa, bought out the city's Municipal Stadium for an evening s festivities. \ two-inning exhibition game between -tat ion personnel and the home team, fireworks, and a candle guessin ...ntest highlighted the evening. The station depended entirely upon it own promotional announcements to advertise the event. • Air media's influence on a civic problem: WOR, New York. was instrumental in bringing together the heads of two opposing factions in the recent Sanitation Department work stoppage. An earl) morning intenieu with the sanitation commissioner and a subsequent talk with the Sanitation Workers Union leader brought to light that the two parties had not yet met but were willing to waive protocol in view of the emergency. Two and one-half hours after the initial broadcast the meeting took place at City Hall. • Summer refreshment: WLCY, Tampa-St. Petersburs. to help remind its listeners of other climes and give them a much needed break during soaring temperatures, broadcasts the cool sounds of a mid-winter blizzard once every hour. The station's also helping to prevent much discomfort by ringing a "turn over in the sun time" bell every twenty minutes. • There was a little girl : WINS, New York, is searching for the prettiest little girl between the ages of two and twelve, for its "Little Miss Peacock" crown. The winner and her parents will receive a Las Vegas vacation. • She wore an itsy etc. : On a little over 24 hours' notice WPOP, Hartford, d.j. Ray Somers designed and pushed a promotion with Newberry Department Store which drew over 700 listeners. Somers, who bills himself as The Tune Tycoon, via 15 spots on his evening show, advised his audience that the recording star Bryan Hyland would appear at the department store the following afternoon. A window display was quickly thrown together and the turn-out necessitated an extra force of police to handle the overflow. • Printing their own: WIBG. Philadelphia, is distributing simulated currency to its listeners. The idea: each bill is affixed with a serial number which may be called by the station at any time. Holder of the bill i eligible for prizes. Thisa 'n' data : KFSD-FM, Sam L Diego, recently celebrated its power .. boost from 33,000 to 100,000 watts] f\ . . . KGMC, Denver, has moved tot ,. its new facilities . . . WCPO. Cincinnati, conducted its second annual! . "Wornout Housewives Contest" . . . Harry Jordan, KING, Seattle, reporter, completed his 100th hour in the air broadcasting rush hour traffic reports . . . CKCY, Sault Ste. Marie,: • distributing "Business Is Good!" display cards to local merchants . . .| KGBS, Los Angeles, now running on a 50,000 watts . . . KRAM, Las Vegas,! had its own news staff covering thtW. conventions . . . Northeast Radio Network holding its 1960 affiliates meeting 24 August on the campus < Cornell University . . . Radio sportjl sale: Apollo Savings and Loan will co-sponsor the entire Notre Dameiff Football schedule on WLS, ChicagoJl with the Mennen Co. . . . Northeast! Radio Network will broadcast all) "r games on the 1960 Syracuse Football schedule to more than 20 cities in rir <>rt Mil V York and Pennsvlvania. Jo| Z int h Station staffers: John H. Paeef named general manager. KDEO, San Dieso . . . Lee Nieho's. aopointed il\ station manager. KOOO. Omaha . D. Hill, assumed active management of KSSS, Colorado Springs . . George Gilbreth, named sales man-| ager, K-DAY, Los Angeles . . . Jc-1 seph A. Parry, promoted to sales; manager. WNCN(FM), New York . . . William R. Dothard, appoint-j ed national sales manager. WBCBJI Levittown, Pa. . . . Gene WermanJjO promoted to sales promotion and merchandising manager. v» C \E^ Pittsburgh . . . Clifford Ford. I sales staff. WNBC, New York. REPRESENTATIVES John Blair will be coming outf , shortly with some refinements' and amendments to the Blair (radio) Group Plan. The basic purpose: make it morej palatable and easy to buy. with emphasis on the fact that Blair will alsol supply the commercial copy. The plan involves the use of two on i three stations in a market and thej I development by Blair of a copy p!**B form to go with the plan. 8 AUGUST I960