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Arthur C. Elliot is joining Harington, Righter and Parsons as •astern sales manager as of 15 kugust.
Elliot was one of a group of CBS ipot Sales executives planning to oranize an independent reps organiza
Latz stations can now pick up najor news stories breaking in ther areas with Katz stations.
I How it works: Katz provides a 'eves Exchange Directory to its sta"ons, containing a list of the Katz rations, news coverage area of each, le news personnel to contact, phone umber of same and live or tape-totlephone facilities available. A phone i all will enable a station outside the ews-breaking area to get the cover»e it wants.
very-Knodel is now distributing I all national advertisers and ,ieir agencies a study dubbed he Denver Metropolitan Group -A 3 in 1 Sales Plan. The study, serving as a market and idio station guide, highlights the pities value of the group's stations: IM.V Denver: KYSN, Colorado lings; KGHF, Pueblo. I The report also analyzes the stains as to coverage, facilities, proaming. audience and cost efficiency.
ep appointments — stations: >AYO. Seattle, to John E. Pearson
. . WGUS, Augusta. Ga.. WRFB,
"iillahassee. WH1Y, Orlando, WYAM,
Birmingham. WSHE, Raleigh.
AXU. Lexington, and KJOE,
i.ireveport to Charles Bernard . . .
HO, Las Vegas, to Torbet, Allen
Crane for representation in west
( n states . . . WHAY. New Britain
.pjirtford. WNAB, Bridgeport, and
IsDEE. Hamden-Xew Haven to New
'"igland Spot Sales for regional
mentation . . . WMOU-AM-FM,
Kettell-Carter for New England
r^-entation.
em offices: H-R is opening two ■anches in the South: Bill McRae 'U head up the Atlanta-Dallas options actively managing the Atlan
office and Robert Dalchau will be ! the helm in Dallas . . . Everett icKinney opened a Boston office ith Charles Bell. Jr.. as manager
. Charles Bernard Co. has opened
a Chicago office with Julian Portman as manager.
TV STATIONS
Network affiliates have, according to reps, been able to salvage a goodly portion of the spots preempted by the airing of the political conventions.
In other words, there's been an easy disposition to accept makegoods.
Of course the washouts were the
accounts that make it polic) i<> cancel mil altogether in the even! <.l pre eruptions.
TvB reports that <>« of tin lop
KM) advertisers in I <).-><> used television] the two abstention! were liquor companies.
\ newcomer i«. t\. \meri< an < |j anamid, which TvB had previously overlooked, expended 8100,000 foi animal health products in rural mar k<'K. The compan) *s plastic <li\ isiou
and Formica siil>si<liai \ al-n used lli"
medium foi promotions.
ih7 TV
MARKET IN THE NATION
$2,000,000,000 IN RETAIL SALES
WOC-TV serves the largest market between Chicago and Omaha . . . Minneapolis and St. Louis. 438,480 TV homes; almost $3 billion in effective buying income; over $1 billion gross farm income.
And to help you get the maximum number of these dollars WOC-TV specializes in effectively co-ordinating and merchandising your buy at every level — the broker, wholesaler, direct salesman, key buyer as well as the retail outlet.
Further proof of aggressiveness — WOC-TV offers the greatest amount of local programming — over 33 hours each week.
Your PCW Colonel has all the facts, figures and other data as well as day by day availabilities. See him today.
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ROCK ISLAND "I EA-,T MOUNE J
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• 8 AUGUST 1960