Sponsor (June-Sept 1960)

I \ |{ issued to it members a list, in Index form, of departmenl .md specialty -tore which are al k.mI\ u-ing In. I In names <>f buying offices, branches <>f chains, etc., and ho* the -duo make use <>f the medium ' spots ..i programs • are included in the index. Ideas al work: • Something for the !»(»>>.: \\ IST-TV, Ubany, in the past six months, has produced and presented five hours <d live "entertaining" public service programs in prime evening time. The most recent. Siting into Summer. was produced to ad\ ise viewers hovi the) might enable local under-privileged boys to attend summer camp. The program featured five musical groups, and broken up into small mnt>. between the entertainment, were three filmed and live statementrequesting the audience's aid. The service is dubbed "Entertainment in the Public Interest." • Future artists of America: WMCT, Memphis, viewers were treated to some unique station identi INTRODUCING THE NEW KYIEJ-MSr HOTEL 39th St., East of Lexington Ave. NEW YORK Salon-size rooms • Terraces • New appointments, newly decorated • New 21" color TV • FM radio • New controlled air conditioning • New extension phones in bathroom • New private cockta.i bar • Choice East Side, midtown area • A new concept of service. Prompt, pleasant, unobtrusive. Robert Sara son, General Manager ORegon 9-3900 Gcations. I he idea: the Btation has been running the besl drawings promoting local and NBC shows received during the "Kiddies Id Drawing Contest" Over 10.000 drawings were submitted b\ small fry fans of the Loone] Zoo -how. Thisa 'n* data: George Shannon. WW I. -TV, New Orleans, farm and agricultural director, elected president of the Louisiana Commercial Agriculturists . . . WLOS-TV, Greenville-Asheville-Spartanburg. \.C. distributes "good-will bills" to acquaint charitable agencies with what the tv efforts in their behalf would come to at cardrates. The bill is made out on standard station billing forms but carries a "complimentarv" stamp . . . The FCC has assigned call letters WBNB-TV to the^ first reaular tv outlet in the I .S. \ irgin Islands . . . WROC-TV. Rochester, has adopted a flat rate system . . . \T hat happened with an independent station vs. political convention broadcast: CKLWTV. Detroit, claims it got 37 or 47*^ of the total audience via feature films, representing increases from 98 to 236' I over normal times. Kudos: KTVH. Wichita, recipient of American Legion Annual State Award for Americanism . . . KNOETV, Monroe. La., awarded bv the Louisiana Farm Bureau Federation for outstanding news coverage of agriculture. On the personnel front: Robert H. Dolph, to manager of national and regional sales. Cascade TV . . . Ben Shropshire, appointed manager. KEPR-TV. Pasco-RichalandKennewick. Washington . . . Richard E. Reed, named sales manager WLW-C. Columbus . . . Bill Walker. to national sales manager. WFGAT\ . Jacksonville . . . Paul Raymon. named local sales manager. W VGATV, Atlanta . . . Frances I. Pierce. to actim: promotion director. KIROT\ . Seattle . . . James Gillespie. appointed assistant promotion manager. KXTV, Sacramento . . . William R. Williams, joined promotion department. WWJ-AM-FM-TV, Detroit . . . Larry McCann. to account executive, WXYZ-TV. Detroit . . . Harry Edwards, to WPTA. Fort Wayne, as account executive ^ BROWN & WILLIAMSON i Continued from page 36 I portion of carton sales has doublet in the past 10 \ears. Another change which the swing t supermarkets has produced is in th. matter of advertising displays. Wit! many markets carrying several thou sand items it is virtually unpossul to obtain sizeable cigarette display: in these outlets. The result has beei a great emphasis on advertising su;> port and. says Burgard. "Supermarke buyers are a sophisticated lot." Todays chain buyer is not ini pressed with either the old "mi goods" offers or with blue ?k\ pron ises of "nationwide" ad campaigns According to Burgard. he wants tc know "What will you do for me in ti in Peoria.'' And he wants his lota market support detailed in specifii terms — what stations, how man; spots, how long will the campaigi run? Because cigarette salesmen are m dealing with an entirely differen breed of customers in superman buyers and supermarket buying co; mittees. it has meant that tobacco coi panv sales forces have had to be coi pletely reorganized — another phai of the '50's marketing revolution And for a young, vigorous expand ing companv like B&Y\ . this reorgani zation has been easier than for so™ of the other majors. The new. fastest selling mediuni Add to these marketing and disj tribution upheavals of the past decadl the emergence of what Burgard c<< the "fastest selling ad medium e\ devised" and you have a fair idea ol the new forces at work in the ci-ral rette world. The impact of tv has been en >rj mous. B&W's use of tv. as its j rl mary marketing instrument, has madl it a forceful competitor among 'hi tobacco industry's "Big Six as the« 1959 Wooten figures show : COMPANY SHARE OF MARK E J R. J. Reynolds 28.1' American Tobacco 25.8 I Liggett & Myers 14.1 P.Lorfflard 11.1 B&W 10.6 Philip Morris 9.5 Next week, as Part II of the stor\. SPONSOR will outline the pam's tv strategies, lineups agency operations. SPONSOR AUGUST