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SPONSOR-SCOPE continued
George Abranis, who joined the company as president in February '59, came to a partim of the ways with the Hudnut-DuBarry Division of Warner-Lambert Pharmaceutics last week.
Abrams told SPONSOR-SCOPE that this basically drug firm couldn't work attk-g pace he felt that a cosmetic and toiletries setup had to in face of today's competition. |
Hudnut's business in '59 was 59% over 1958's and for the fir6t six months of this yw % it was 25% over the 1959 half-year level. Abrams is discussing a couple of proposal
TvB will be making a representation to the banking fraternity in November ot how they can effectively use tv.
The group : The Financial Public Relations Society. The place : Chicago.
In the works are these two other TvB projects: (1) a book on how to do CD's, especil
ecu ^
A possible newcomer to spot: the various nut package brands recently ai by U. S. Tobacco as part of its diversification activities.
Planters, when it was with JWT, made frequent use of radio to sell its packaged I nuts. Its present emphasis in spot tv: peanut butter and peanut cooking oil.
ly directed at small agencies, due out in October; (2) the installation of an RCA tv
machine through which station members can show their local shows to New York agenciei
Spot radio will be on the firing line for the anti-freezes, particularly the ] i ' Pont and Union Carbide lines, this season.
In light of the fact it's got a permanent anti-freeze (Telar) making its debut. DuPont, of BBDO, will use 20-30 spots a week in somewhere around 90 markets. The radio expei \ ture will run at least 30% more than DuPont has ever spent before.
As for Union Carbide, Esty last week put out its first call for radio availabilities. Sched le will run, for the start, from four to eight weeks, depending as to starting date and lenj I on the seasonal location of the market. Initial schedule tee-off in the top northern tier I August.
Both lines seem to have put all their tv weight into network spot carriers.
(See 21 May SPONSOR-SCOPE for tv details.)
J
Ford's buying pattern for syndicated half-hours via JWT became clear last w least tentatively.
Of the three half-hour shows per week, one series will be contracted for 52 wefl the second series for 39 weeks and the third series for 13 weeks.
weei^
NBC TV is set to retain National Biscuit's daytime business : the renewal invol three quarter hours a week.
In terms of 52 weeks a year it figures $2 million. McCann-Erickson is the agency. I
The Station Representatives Association has come out four square for the a J tion by aU radio and tv stations of a single rate.
The action, obviously, comes more or less on the heels of tv significant moves by uJ rank agencies: (1) Ayer's implied threat to deal directly with the stations at local rates ui the rep could exert some control over the dual rate confusion ; (2) JWFs industry-wide q| to radio stations as to whether they'd accept a local rate for all Ford Dealers Associai schedules.
For other news coverage in this issue, see Newsmaker of the Week, pagl
Spot Buys, page 56; News and Idea Wrap-Up, page 68; Washington Week, page 61; spoI
page 64; Tv and Radio Newsmakers, page 84; and Film-Scope, page 62.
SPONSOR • 15 AUGUST ]