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Yon
Missed South Bend!'
The rules are explicit, George. You don't score in South Bend when n <»ii hit Chicago. Why, goodness, you're missing more than $1.7 billion in buving income and $1.1 billion in retail sales. Worse, though, you're forfeiting 915 thousand affluent customers who are burning to buy. In South Bend Metro alone, household income is $73.").'}, individual income is $2246 — highest in Indiana. And how the) cat! Last year they devoured better than $248 million in staples and goodies. Same v\ i 1 1 1 drugs, clothes and appliances. Its a big target, George.
\ml litre's how to hit it — with one shot. Propel your product into ilii rich 15-countj market with the distinctive voice of WSBT-TV. \ lull CBS schedule, peppered with top-rated local shows, accounts for WSBT-TV carrying 34 of the top 50 locally-favored programs, 12 of the top 12 and 14 of the leading 20. No wonder WSBT-TV gets 17.891 of the sets in use in this 3-Station market. This station pulls because it penetrates. Wanl the fine points? Call your Raymer man. He'll dart right over.
WSBT-TV
SOUTH BEND, INDIANA
Channel 22
ONE OF CBS' HIGH EST RATED STATIONS
Ask Paul H. Raymer, National Representative
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29 august 1960 I