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man, that WSUN RADIO
as strictly from SQUARESVILLE!
I mean, man. tor me it'' nowhere. Like there's n real swingin', screamin'
announcers . . . none of thenr tra/> sirens, gongs and all that cool noise. And the music doesn't come on \\ ith a crash and really rock you. I mean, Dad. if you want to he shook . . . like really rattled . . . don't listen to
WSUN
RADIO 62
by John E. McUillr
BUT . . .
If you want to reach the solid,
I mean the really solid, like
buyers . . .
"SUNNY" is the
S ADULT WESTERN STATION*
LIKE
WEST FLORIDA.
MAN !
n adult listenerhours a day] And ■ livers you the > Tampa-St. Petersburg Market at the lowest cost per thousand adult listeners!
620 KC
TAMPA-ST. PETERSBURG Natl. Rep: VENARD. RINTOUL & McCONNELL S.E. Rep: JAMES S. AYERS
Commercial commentary
Why nostalgia for bologna?
My old but perennially effervescent friend Rod Erickson tossed a dirtv smoking bomb at the rest of us radio tv columnists when he announced recently that he was quitting his column in Ad Age because "I have nothing more to say."
Rod. whose star-spangled peregrinations have included high-level stopovers at P&G. Y&R and Warner Brothers, feels that he has watched radio "fade away as a topic of conversation" and television become, witl other media, ""an old established business, unworthy of regular com ment."
Hence, says Rod. after seven years of yakking. I quit. "'The ink well has run dry. and the fire has been banked."
Erickson. I weep for you.
The thought of \our slumbering embers, vour thin, frail, inkles pen is a great, great sadness.
Yes. on Madison and Michigan Avenues, at Hollywood and Yin and along the Strip, we're all saying. "Look at poor Rodney anremember — 'Youths a stuff will not endure." "
But chiefly. I am saddened by the reasons for your retirement. B vour wistful memories of the "exciting days in the agency busines when television was expanding in every budget and programing wz based on judgment" and by your gloomy conclusion that now we a live in a '"dried-up news atmosphere."
Rod Em ashamed of you. For if there is one thing wrong wit today's radio and tv it is the malignant and virulent "looking bad wardness" which has gripped so much of the industry.
\^ e both know it is nostalgia for bologna. And we all ought to 5 to hell with it.
Stein-sobbers and lager-sniiflers
Seems like I can't pick up a magazine or a newspaper nowada; without running into somebody — John Crosby, or Marya Mannes. ( the boys at the Fund for the Republic — who is sobbing into a ; in beery teary recollection of tv's supposedly ""Great Period" in early "50"s.
Kid. I am being constantly asked to shed a bitter tear for tl passing of live tv. and the demise of those fabulous cultural mast dons. Studio One. Philco Playhouse. Playhouse 90.
\nd you know what I think?
I think, regardless of the opinions of such intellectual | Serling, Tunick. and Cha; efsky, that 90fc of the supposedly seriw drama that appeared on those shows was plain poop and piffle.
There were a few good things, of course. But most of the tune
ssaulted by the ravings of some dark, bushy-browed yoj
man who had picked up a paper-backed volume on abnormal psy h<
i Please turn to page 14 i
SPONSOR • 29 AUGUST 191