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Significant news, trends in
• Film • Syndication
• Tape • Commercials
FILM-SCOPE
12 SEPTEMBER I960
C*yrl|ht I960
SPONSOR
PUBLICATIONS INO.
Kellogg's national spot buy of Mr. Magoo is definitely off.
The story is told that the agency, Burnett, tried to get certain controls on the sho which were unacceptable to the producer, UP A, and Hank Saperstein walked out.
This leaves Kellogg with ready time but no show and UPA with a show but n time or buyers.
Kellogg is trying to make a quick deal for a show — possibly a third program from Scree Gems and Hanna-Barbera — and UPA through Burnett has offered first option to Kellogg sti tions on Mr. Magoo reduced to a 5-minute strip.
In the background of the Kellogg-UPA divorce was the question of other associatiol with the Magoo character, a past theatrical success, and already on tv for General Electri and Stag Beer commercials.
UPA, a newcomer to tv film advertising, may have gagged on a Kellogg clause to whie Screen Gems submits: all storyboards are agency-cleared before production.
Meanwhile UPA was trying an innovation in selling its Dick Tracy 5-minute series it gave first crack to some 87 stations owned by newspapers which carry the Tracy charach in their comic pages.
The latest quandry of some syndicators is posed by their dependence as sul sidiaries upon the decisions of a parent company.
In some cases the general interest of the parent company and the special interest of th syndicator come into conflict and the result is trouble.
You can expect the spin-off pattern, whereby Screen Gems recently gained some at tonomy from Columbia Pictures and NTA did likewise with NT&T, to be copied by one o two additional syndicators shortly.
Mike Wallace's new cross-country tour preparing tape interviews on variou subjects for Westinghouse stations has produced some unexpected local sales.
The 5-minute shows, initially thought of as a public service by WBC, have found spon sors in two cities : Miller's High Life in Cleveland on KYW-TV, and Thorof are Marl kets in Pittsburgh on KDKA-TV.
ITC's added expense for color production of Best of the Post hasn't been en tirely wasted since at least eight stations will telecast it in color.
They are: WGN-TV, Chicago; KRCA-TV, Los Angeles; WFIL-TV, Philadelphia; KFSDI TV, San Diego; WLW-T, Cincinnati; KING-TV, Seattle; WNHC-TV, New Haven, and KGWI TV, Portland.
The show is being sold on a 26 & 26 basis; incidentally, last week's two-page ad ir the SatEvePost was paid for by the magazine, which owns a percentage of the serial
Prices of U. S. tv films abroad are generally lower in terms of costs-per-l,OOCl than at home.
Frequently syndicated coverage of a foreign market is considerably cheaper than a market of the same size in the U. S.
But the hooker is this: Even though an overseas advertiser may be getting excellent CPM's in using U. S. tv film abroad the actual price can be a very high percentage oil his cost of doing business.
SPONSOR • 12 SEPTEMBER 19<