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KBUZ
Buy results with proven Fine Music programming. From Limelight to Gaslight the discriminating Phoenix audience stays tuned to KBUZ Radio and FM. For the BIG KBUZ story and the new Phoenix Market Report, see the man from Broadcast Time Sales.
JjLc $•
KBUZ Phoenix AM and FM KSDO San Diego AM
THE GORDON BROADCASTING CO.
onolly by Broodcast Time Sales
I
Sponsor backstage [Cora, from p. 12)
hit musicals of all time. It is a work of the same incredibly ah team of creative talents who gave us Fiorello : Hal Prince and Bobr GriHith producing; George Abbott directing; book by Abbott ar Jerome Weidman; and music and lyrics by Sheldon Harnick Jerry Bock. Maurice Evans is the top-billed star of it and he will the sensation of the season in this, his first musical. But co-starrid with him, though naturally enough not so billed, is my next talari tip to watchful agencies and advertisers. He is a young man name! Ron Hussman, and I think you may find the story of my "discovery] of him interesting.
Newest member on the team
A couple of years ago my wife, June and I wanted to produce new, inexpensive recorded version of Cinderella and Pinnochio, daughter Carol was going to the Medill School of Journalism Northwestern at the time. We wrote and asked her to line up t best kids she could find in the Northwestern Drama School for t parts, and send us tapes of these kids. She did, and we finally wei to Chicago to record these little playlets. The prince in Cinderell and Gepetto in Pinocchio were played by a young man with a fii voice and a true actor's manner. His name, of course, was R< Hussman. The following June, Carol, Ron, and several thousand otb kids graduated. We had no reason to anticipate that we would s< Ron Hussman again, let alone soon.
But when Fiorello opened, there he was playing one of the polit cians in the chorus, which did "Politics and Poker" and "The Liltl Tin Box," among other chores. We thought it was nice that hi gotten a break on Broadway so quickly. Shortly after this I sold 1 talent management and music publishing firms and took on the j of vice president for eastern operations for Capitol Records. Capitc had the original Broadway cast rights to Fiorello, and so when Bobb Prince and Hal Griffith announced their plans for Tenderloin, I im mediately pursued them for the same kind of arrangements for Tenderloin LP.
With their characteristic enthusiasm they described the new shoi to me, and their plans for the book, the score, the treatment, tin stars.
"Who is going to play the young male lead?" I asked.
"Well, we're going to take a gamble on a brand new boy nohod; knows, who's in the chorus in Fiorello . . ."
"Ron Hussman!" I said.
And until I told them this little tale I just told you they though I sidelined in witchcraft. I've seen the run-throughs on Tenderloin and under Mr. Abbott's directorial magic, Ron does a magnificen job. Come the morning of 18 October, he'll be a big star. Sponsors attention, please! ^
Letters to Joe Csida are welcome Do you always agree with what Joe Csida says in Sponsor Backstage? Joe and the editors of SPONSOR will be happy to receive and print your comments. Address them to Joe Csida, do SPONSOR. 40 East 49th Street, Netc York 17, New York.
SPONSOR • 19 SEPTEMBER 196CM