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The Sun Also Rises in Tulsa
"Please stop saying 'A-a-a-ah-h-h-h!' when you drink your Cain's coffee. You're teaching grandpa bad habits."
So wrote a little girl to KOTV's local Helios, whose enthusiastic coffee breaking on "Sun-Up" prompted the bit of sponsor identification quoted above.
KOTV's sun chariot rolls across the Tulsa sky every morning from 7 to 8. For half that time a long-established early morning network program tries to make a race of it on another channelbut our program out-rates it two or three-toone. We think we know why.
There's the program's spontaneity. (If someone goofs, corrections are made on camera. It's not unusual for a cameraman to shout, "What do we do next?" The audience usually sees the behind-the-scenes answer.)
But the most significant reason for the program's success is its happy blend of local service and entertainment. It is indigenous. Without the unlimited budget of its network competitor, without the pick of the nation's brain power or talent— although visiting national personalities frequently put in an appearance — "Sun-Up" is nevertheless fresh and informative. It does not offer the academic charm of national weather reports— it tells how to dress the kids this morning. It presents conversation-making neighbors, not headline-making global celebrities. And, while it is important to keep up with world affairs— as "Sun-Up" does through newscasts— what the viewer really sees is a reflection of life in his own community.
"Sun-Up" interprets Corinthian's basic programming philosophy. Through the unequalled CBS eye, we bring our viewers entertainment and information from the outstanding network. In addition, regional needs and tastes are met by cre'/ programming. This, we believe, builds nidience loyalty, wins viewer respect, and helps 1 endly prospects for our advertisers.
SPONSOR • 19 SEPTEMBER 1^)0