Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
0009
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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od 2nd 1 Just as important as one's 2nd shoe is Michigan's 2nd TV market . . . that rich industrial outstate area made up of LANSING-FLINT-JACKSON and 20 populous cities . . . 3,000,000 potential customers . . . 684,200 TV homes (ARB March '60) . . . served exclusively by WJIM-TV for 10 years. WJIM-TV . Represented by Bla JIM Radio by MASLA