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yrgg™ WHITE
would have relished running station WPTR
The sage of Emporia was one of the heroes who made communications what it is today. He'd have relished running WPTR.
Its informal, individualistic spirit, its up and go, its entire modus operendi would have suited him to a T. Like White, WPTR believes that the primary function of any media of communications is to communicate. That's why (tho music is an integral part of our programming) news comes first.
To cover the news WPTR receives reports from correspondents around the world. The amount of contributors is fantastic — almost a million! At the local level 5 mobile units work round the clock. When it's helpful there's even a helicopter available which broadcasts traffic and highway road conditions and covers other important events. The quality of this news is evident 48 times a day. That's how often newscasts are scheduled. News in depth is on the hour. Commentary— at least 12 times a day. Editorials when necessary.
When you couple this with a public service drive for every worthwhile cause that comes along, you've got responsible broadcasting at its very best. And from an advertising standpoint —responsive listenership second to none in this 2,000,000 plus market.
Perhaps that's why local sponsors give it more advertising than the next three stations combined— and why it carries more total advertising than the next two put together. Represented nationally by Robert E. Eastman & Co. In New England— by Foster & Creed.
tEOPLE J. A^% 50,000 WATTS ALBANY-TROYSCHENECTADY
Duncan Mounsey, Exec. V.P. — A division of SCHINE ENTERPRISES.
NSOR • 3 OCTOBER 1960