Sponsor (Oct-Dec 1960)

The WSYR MARKET IS BIGGER delivers 85% more radio homes than the No. 2 station The WSYR-Syracuse market embraces 18 counties, and 1.6 million people with a $3 billion buying power. WSYR coverage equals that of die next two stations combined Top programming . . . top personalities . . . top facilities make the difference. WSYR leads in public service and public response! •All figures NCS No. 2, weekly coverage The NBC Statio Covering the full Syraeu WSYR 49th and Madison Picking up the scent Your 19 September issue of sponsor requests information as to whether any other radio station has female account executives ("News & Idea Wrap-Up" I. I am sure that KOOO is an excellent operation but I know we at KSTT are not alone in having a female account executive. We have had one for approximately three years, and before that she was employed by another radio station in this same market. So much for KOOO's claim to exclusivity. I am sure that your next issue will publish a long list of those other stations having such personnel; just add ours to the list. I can also envision claims for the oldest in service, the oldest and/or the youngest, and possibly the prettiest. When you get to the claims of sexiest, please send me a list of names, addresses, and phone numbers. Frederick Epstein president KSTT Davenport, Iowa Kudos Congratulations on the piece on cake mixes. I think it was extremely well done, informative and very fair. Robert L. Foreman executive v.p. BBDO, N.Y.C. Credits & debits Thank you so much for the splendid Brylcreem-K&E articles. We are grateful for this kind of coverage because it exposes some of the top work we are doing for our clients. D. C. Stewart president Kenyon & Eckhardt, Inc. New York I read with interest your story "Action Tv Shoots Brvlcreem to Top" in the 19 September issue. The remarkable success of this fine product was certainly worth documenting and is undoubtedly largely due, as you indicate, to the part played by Kenyon & Eckhardt. However, let's give credit where credit is due. Brylcreem's successful introduction and its healthy initial sales rise were achieved while the account was at Atherton & Currier. Inc. (now merged into Kastor, Hilton. Chesley, Clifford & Atherton, Inc.). The significant achievements of getting the brand off the ground uere superintended by Bill Atherton and J. Dennis Molnar. The now-classic jingle about how "a little dab'll do ya" was, I believe, originated by the very talented Jack Atherton. Most of the commercials built around this jingle were the work of Anne Netzer: I did a couple myself. While K&E rightfully should take bows for their excellent work it would only seem right to credit the initial market successes, and the basic theme and structure they are still using, to Atherton & Currier. W. L. Olesen product director Johnson & Johnson New Brunswick, N. J. Wanted: more on talent This is basically a subscription order, but I thought you might be interested to know that it is the direct result of an article that appeared in your magazine. The article I refer to is: "Wanted — New Company Spokesmen" which appearded in your issue of 15 August. As an announcer at WBRC-TV in Birmingham. I found the article thoroughly interesting and shared it with the rest of the announcing staff: it was read "hungrily" because there is a dearth of such information available to "talent" in markets other than I Please turn to page IS) SPONSOR • 3 OCTOBER 1960