Sponsor (Oct-Dec 1960)

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Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

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We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE BEGINNING by J. Minton from the COMPANY NATIONAL SALES OFFICES: 625 Madison Ave., N.Y. 22 • PLaza 1-3940 230 N. Michigan Ave., Chicago 1 • FRanklin 2-6498 PIONEEE? A pioneer pioneers to get out of a rut. To explore. To open frontiers. To bring about new concepts. It's not the easiest calling. Everything must be learned the hard way. The risks are large and incessant. There were few broadcasting guideposts when Storer started out 33 years ago. What have we learned from it all? THIS: You first must make yourself a responsible citizen and a good neighbor to the community as a whole. Only in this way can you build large, loyal audiences who will respond to your sales messages. In short, operating in the public interest is good for our business and for yours. Radio PHILADELPHIA-WIBG LOS ANGELES-KGBS DETROITWJBK TOLEDO-WSPD CLEVELAND-WJW MIAMI-WGBS WHEEUNG-WWVA Television DETROITWJBK-TV CLEVELAND^WJW-TV MILWAUKEE-WITI-TV ATLANTA-WAGA-TV TOLEDO-WSPD-TV