Sponsor (Oct-Dec 1960)

Page scan 00042 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
00042
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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RADIO STATION INVESTMENTS in news staffs and equipment are striking evidence of radio's i units employed by a single station, WGH. Norfollc-Portsmouth-Newport News. Not shown, WGH's r panding news role. Above, the fleet of rr Jio-equipped 'Jet boat,' used for n Part V — Radio's Big New Burst of Creativity RADIO NEWS EXPANDING FAST ^ Grass-roots 'battle of ideas' gives many cities finer news coverage than newpapers ever provided ^ Fast, accurate, in-depth reporting, huge investments in staff, equipment and facilities, spark radio's rise W ith radio's "creative revolution" boiling up hundreds of new ideas for grass-roots programing, it is scarcel) surprising that radio"? oldest staple — news coverage — is also going through a period of exciting and dramatic expansion. Reports reaching SPONSOR in rerent months indicate that radio stations in manv markets have smashed through traditional concepts of news reporting and are providing greatly augmented news service that most newspapers never believed possible. \ feu weeks ago. when Hurricane Donna swept up the Atlantic coast. Jack Gould, radio tv critic of the New \ ork Times, took a full column to praise radio's superlative reporting of the storm, and gave a particular bouquet to WBT. Charlotte. But the tremendous increases in the scope, breadth, and depth of radio's news coverage are not limited to occasional "big stories" or to a handful of outstanding outlets. Hundreds of fiercely competing stations throughout the country are investing millions of dollars in staff, equipment, and facilities to gain news leadership in their own communities. 3 OCTOBER 1960