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National and regional buys in work now or recently completed
SPOT BUYS
TV BUYS
Ceneral Foods Corp., Post Div., Battle Creek: Going into about 100 markets with schedules for Gravy Train. Lineup of prime minutes and 20's starts 10 October for four weeks. Buyer: Stu Hinkle. Agency : Benton & Bowles, New York.
Procter & Gamble., Cincinnati: Schedules start this month on Duncan Hines mixes, Crisco and Comet. Placements of day and night minutes run through the P&G contract year. Agency: Compton Adv., New York. Doug MacMullan buys on Duncan Hines; Bob Pape on Crisco; Joe Burbeck on Comet.
Ceneral Foods Corp., Maxwell House Div., Hoboken, N. J.: New schedules for Instant Maxwell House begin this month and run until the end of the year. Prime chainbreaks and fringe minutes are being used. Buyer : Grace Porterfield. Agency : Benton & Bowles, New York. Ceneral Mills, Inc., Minneapolis: Southern markets get Red Band flour schedules beginning 19 October. Night minutes are being bought for nine weeks. Buyers: Ira Weinblatt and Bob Fitzgerald. Agency: Dancer-Fitzgerald-Sample, New York.
RADIO BUYS
Gasoline Tax Education Commission, New York: Some change in pattern, but substantially the same markets being used now, in its follow-up campaign that starts mid-October. Close to 150 markets in 47 states get traffic minute schedules for four weeks, fairly heavy fre
; quencies. Buyer: Bob Bridge. Agency: SSCB, New York. Ford Motor Co., Lincoln-Mercury Div., Dearborn: Campaign for the '61 Mercury begins this month for six weeks. Schedules are for minutes, Monday through Friday traffic, and seven to 12 noon Saturday. Buyers: Bob Morton and Ed Kobza. Agency: Kenyon &
jEckhardt, New York.
Vick Chemical Co., New York: Cold-season campaign for Vicks cough drops starts this month in about 50 markets. Flights placed are 10 October for six weeks; 12 December for five weeks; 6 February for four weeks. Schedules are mostly traffic, 12 to 30 spots per week per market. Buyer: Mary Ellen Clark. Agency: Morse International, line, New York.
jBulova Watch Co., Inc., Flushing. New York: Christmas campaign on Bulova watches begins 31 October in 25 top markets. EightMeek schedule is about 70% traffic, 50-175 I.D.'s per week per marjket. Buyer: Phil Stumbo. Agency: McCann-Erickson, New York. Minute Maid Corp., Orlando, Fla.: Adding schedules to current |:ampaign for its frozen orange juice. Traffic I.D.'s begin 10 October ,For three weeks in a number of top markets. Buyer: Chet Slaybaugh. j|\gency: Ted Bates & Co., New York.
Sponsor • 3 October 1960
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COLUMBUS, GA.
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