Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
00055
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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It's a. habit. in FRESNO (California) There's only one way to build the kind of viewer loyalty KMJ-TV has — and that's with quality programming. Proi gramming which presents a pleasing balance of top network shows, excellent local productions, the best film library including MGM releases and leading syndicated shows. For every program category, Fresno area viewers tune to KMJ-TV first and leave their dials set longest. THE KATZ AGENCY, NATIONAL REPRESENTATIVE KMJ-TV . . . McCLATCHY BROADCASTING COMPANY first TV station in the Billion-Dollar Valley of the Bees •0\S()K • 3 OCTOBER 1960