Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
00067
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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A copywriter is questioning a WMAL-TV executive. STEPPED UP CAMPAIGN Copywriter: "You say that station C was 27 steps (their steps) ahead of us when we began pursuit." Exec: "That's right." "And they take eight steps to our five." "True." "Then how on earth did we catch them?" "Bigger steps.* Two of our steps equal five of 'CY. Your experience with those puzzle ads should enable you to compute exactly how many steps we took to catch them. In fact, you might be able to make an ad from this." Our copywriter produces the correct mathematical solution. Duplicate his feat and win a copy of Dudeney's "Amusements in Mathematics" — Dover Publications, Inc., N. Y. Repeat winners will receive an unrepealed prize. * First-rate local personalities, first-run movies, ABC programing and a number of other big WMAL-TV steps that an H-R representative will be happy to discuss. wmel-tv Washington, D. C. An Evening Star Station, represented by H-R Television, Inc. Filiated with WMAL and WMAL-FM, Washington, D. C; WSVA-TV and WSVA, Harrisonburg, Va. SPONSOR • 3 OCTOBER 1960 61