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A. Wavpotich, Ogilvy, Benson & Mather . . . Otto Prochazka, Dancer-Fitzgerald-Sample.
They were named directors : Harold S. LeDuc and Eugene F. McGarvey, Gray & Rogers. Philadelphia, public relations department.
ASSOCIATIONS
NAB's fall conference in Atlanta 13-14 October will include talks by Noah Langdale Jr., president Georgia State College Business Administration; and G. Richard Shafto, executive v.p. of WIS and WIS-TV, Columbia, S. C.
NAB actions and developments:
an up-to-date summary of federal lottery laws — the fourth edition of Broadcasting and the Federal Lottery Laws. The publication goes into: 1. A definition of lotteries. 2. Cites federal statutes. 3. Summarizes enforcement and penalty provisions.
TV STATIONS
The nation's tobacco companies spent 11.5% more in tv advertising during the first six months of this year over the like period, last year, according to the Television Bureau of Advertising.
Gasoline companies also favored tv with a 45% increase during the first half of 1960. National spot billings reached a total of $13,199,000, according to TvB.
Beer advertisers followed the tv trend with an increased national spot and network tv advertising gross time billing for the first six months of the year of $26.3 million. Last year's comparable time billing: $24.5 mil
Ideas at work:
Clean up time: KTRE-TV, Luftin, Texas, sparked a community improvement program with its Yard Beautiful Contest. The format: each week during the campaign, an area home was honored as yard beautiful of the week. The winner received and dis
played a sign in his yard acclaiming him as winner. Area folks went all out to compete for the honor. Whoa-there: WTVN-TV, Columbus, Ohio, tried the realistic approach in an effort to promote its new program Pony Express. The station hired a former rodeo horse, put one of the station floor boys in the saddle, and both horse and rider made the rounds of shopping areas handing out messages which read "See Pony Express tonite at 7 on channel 6."
Station acquisition: WBIR-AM
TV, Knoxville, Tenn., sold to the Greenville, South Carolina NewsPiedmont paper by the Taft Broadcasting Corp. Sale price: $3,250,000. Sale brokered by Blackburn & Co., Washington, D. C.
More power: WVUE-TV, New Orleans, got FCC nod for power increase to 316 kw visual and 158 kw aural.
Sports notes: WHNB, Hartford, Conn., telecast of Baltimore Colts football games to be sponsored by
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iPONSOR • 3 OCTOBER 1960