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graining, promotion, advertising, merchandising, broadcasting laws, and a score of other radio industry subjects.
The book is entitled Radio Station Management.
Ideas at work:
For crying out loud: WIL, St.
Louis, is paying out good money for weepers. The idea: listeners are encouraged to send along their weepiest hard-luck story for consideration in the station's Loser's Contest. The hard-luck story that really tugs at the hearts of the contest judges wins a $100 prize.
The last word: KABC, LA..
proved that women are more adept with words when the station's Timebuyers Contest was won by four members of the buying profession distaff side. The contest: timebuyers were asked to contribute the best one word description of KABC's programing and personalities. The winners: Ruth Johnson (Milton Carlson), Sandy I Dare (Beckman, Koblitz). Claire Moses (The Goodman Organization)
and Dorothy Staff (Grant Advertis
More ideas at work :
Help from KELP: KELP, El
Paso, played mother's helper by treating the ladies to a morning off. The scheme: the gals were invited to the leading downtown theater to see, free, a special showing of a movie. To add to the occasion, the station arranged a baby-sitting service for the youngsters and a follow-up treat of a snacktype breakfast of coffee and dough
Happy birthday: KNX, L.A., celebrating its 40th anniversary.
Station acquisition: KFOX-AM
FM, Long Beach, Calif., purchased by Max Resnick and Robert Symonds, from Kenyon Brown, Bing Crosby, and Kevin Sweeney for $850,000. Sale brokered by Blackburn & Company, Washington, D. C.
Thisa 'n' data: KOIL, Omaha, playing coffee break host to business
offices by serving coffee in the a.m. The special KOIL treat is obtained by a phone call from employer to station . . . WCKR, Miami, keeping teenagers busy counting station call letters painted on a wildly-painted auto — Krazy Kar. The winner gets the Kar, paint, call-letters, and all . . . KXOK, St. Louis, increasing its United Nations News service to keep pace with current events . . . WKNB, West Hartford, Conn., kept telephone company frantic when the station received some 7,264 phone calls during one week when listeners called asking for sports scores, a service promoted by the station.
Sports notes: Lee Adam Pontiac agency to co-sponsor Notre Dame football games over KGO, San Francisco . . . Monroe Auto Equipment and Pontiac Motors Division, GMC, to sponsor ten-game Notre Dame football schedule over WFIL, Philadelphia.
Kudos: WPON, Pontiac, Mich., news director Larry Payne recipient of Michigan Associated Press Broad