Sponsor (Oct-Dec 1960)
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Packard i D'Arcy Advertising I ; American Oil Co. and Pan Am Oil
(Joseph Katzl: Falstaff Brewing Corp. I Dancer-Fitzgerald-Sample I ; Speedway Oil Co. and Altes Lager Beer i W. B. Doner i : Standard Oil of Indiana I D'Arcy i : National Brewing Co. (W. B. Doner); Ha m m Brewing Co. (CampbellMithun) ; Union Oil Co. (Y&R) . . . Canada Dry to co-sponsor Walt Disney Presents. ABC.
Net radio sales: Sehaefer Beer
I BBDO) purchased Monday, Wednesday and Friday sponsorship WNBC. Circle of Sports.
Personnel moves : Milton R. Nea
man appointed director of facilities. CBS . . . Robert A. Jelinek to CBS
TV business affairs department.
Net program notes: NBC to carry Bowling Stars, a half-hour taped match-game competition between two bowling stars, 26 weeks, beginning 15 October. General Mills I Knox Reeves)
to sponsor . . . Fred Coe and \rihui Penn producing four dramas for VBC TV.
REPRESENTATIVES
Rep appointments : WDAF-TV
and WDAF, Kansas City, to Edward Perry . . . WCKR, Miami: KANS, Kansas City: WHIS-AM and TV,
Bluefield, W. Va.; KABL, San Francisco; and WYSL, Buffalo, all to Clarke Brown, for Southern representation . . . WWSR, St. Albans, Vt., to New England Spot Sales for regional representation . . . KOMU-TV, Columbia. Missouri, to Avery-Knodel, national representation.
Personnel moves: John A. Garland from Scott Paper Co. to sales staff Deyney-O'Connell, New York City . . . Robert Schneider from CBS Television Spot Sales to Edward Petrv & Co. as director of research.
New firm: Sandeberg Gates & Co.
radio-tv representatives. Offices lo
cated: San Francisco, Hollywood, Chicago.
An 18-fold increase in mattress sales in just ten days is the success story that Ziv-UA is telling about Louis Shanks furniture in Austin, Tex.
The syndicated show sharing glorj for the success: Sea Hunt, on KTBCTV.
Shanks, incidentally, has been in tv for six years, all of them with cither Sea Hunt or / Led Three Lives, another Ziv-L A series.
Sales: Ziv-UA's Men Into Space and KTTV's Divorce Court to WPIX, New York . . . M & A Alexander's Q. T. Hush, Private Eve to W ABCTV, New York: WIIC, Pittsburgh; KSTP-TV. Minneapolis; and KSDTV, St. Louis . . . WGN-TV, Chicago, to telecast ITCs Best of the Post in color for People's Gas. Light and Coke Co. iNL&Bl . . . Barclay Pre
LAIR: RADIO WITH A DIFFERENCE-FROM ABC
Bright people and bright talk make a show with a bright future. It's ABC's FLAIR, a new kind of radio variety and home service program. FLAIR'S daily 55 minutes is under the egregious aegis of Dick Van Dyke, our choice as Young Adult Of The Year. Dick's regulars are (despite appearances) all experts in their fields. They make up a long list* of famous types: up-beat, off-beat, down-beat, on-beat. (And all definitely un-beat.) FLAIR is strictly for the Supermarket Set . . . the millions of young adult women with large families ... the gals with the packaged goods habit. FLAIR takes to the air on October 3. Get with it. FLAIR is even fun to buy. Let your ABC Radio Salesman tell you all about it.
FLAIR ON THE ABC RADIO NETWORK
LONG LIST; Boris Karloff • Toofs Shor • Gussie Moran • Theodore Bikel • Hans ( Peggy Cass • Wayne and Shuster • Je, Jonathan Winters • Arlene Francis •
Audrey Meadows • Jean Carroll • Toni Gilbert • David Wade • Eileen Ford • Bonnie Prudden nned • Irene Hayes • Johnny Desmond • Martha Rountree ■ Vance Packard • Lawrence Galton i Shepherd • Natalie Brooks • Joe Leitin • Orson Bean ■ Betty Walker • Connie Bannister lermione Gingold • Phyllis Kirk • Arthur Treacher • Fernando Lamas ■ H. Allen Smith
SPONSOR • 3 OCTOBER 1960