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Leading^* Dallas agencies place.
among top 4 stations in total market and in top 2 for quality market !
E. Corcoran, NBC TV, New York.
Strictly personnel: Chuck Connors will substitute for Charlton Heston as an alternate member of the SAG board for six months . . . Earle B. Harris joins International Telemeter as production manager . . . Carl H. Law ton appointed sales representative for Magna Film Productions of Boston and Watertown, Mass. . . . SMPTE's Progress Medal award to Otto H. Sehade, RCA staff engineer at Harrison. Y J.
PUBLIC SERVICE
Ideas at work:
Kids love life: WDRC-AM-FM,
Hartford. Conn., aired the voices of 35 youngsters, state troopers, town police, aides and doctors from hospital emergency wards in a Kids love life-Drive Lovingly campaign. In addition, safety stickers were distributed for car bumpers bolstering the plea. Songs for presidents: WIND, Chicago, is adding color to the national elections by inaugurating an eight program series entitled Songs for Presidents. The programs offer a wide variety of humorous, patriotic, cynical and serious lyrics covering election years of the past to the present.
Radio helps tv: WYSL, Buffalo, started something new in public servicing when it w<ent all-out to help a tv station. WYSL cleared the wav for air time to saturate with WNED-TV story testimonials bv the city's mayor and other business leaders.
Thisa 'n' data: WIBG, Philadelphia, adding two new public service features: Hit and Run, for which j the station pavs fifty dollars cash for i information leading to the apprehen I sion of hit and run drivers ; and Philadelphia Speaks Out, an educationogram . . . KCHA, Charles City, Iowa, beginning third money raising campaign for heart operation fourth year. Current victim, mother of 4 . . WAAF, Chicago, helping , the elections along with a Get Out The Vote campaign . . . WWLP, | Springfield. Mass., resuming Western Massachusetts Highlights, a I program dealing with area subjects, and personalities . . . KOCO-TV,
SPONSOR • 3 OCTOBER 1960