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1 Way ahead with the news, 1
1 WLAC-TV won 4 out of 5 1
1 recent top news awards. w>,
lefts' "/4 thesaurus
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RADIO STATION MANAGEMENT1
Second Revised Edition
By J. Leonard Reinsch and E. I. Ellis
A completely rewritten edition of a standard manual covering new programming and advertising concepts for radio. It discusses organizational set-up, program' lg, engineering, personnel, aclg, sales, and promotion. ill find it useful, with clear, cogent prelplex station problems." — -X-Justin Milpresident, ional Association of Broadcasters.
Tv and radio NEWSMAKERS
Bill Andrews was named general sales manager of KTVT, Fort Worth. Andrews began his career in television at KBET-TV, Sacramento. Calif., in 1954, following several years of service with the U.S. Air Force. At KBET, he worked in both local and national sales. Following this, he spent some time with the Independent Television Corp. in the South-West Territory. A native Californian, Andrews did considerable work in acting and directing in the legitimate theater before entering television sale*.
Dr. Arthur D. Kirsch was appointed to the newly created position of research manager for the American Research Bureau. Dr. Kirsch, who joined ARB last year, came to the Bureau from the National Security Agency of the U.S. Government where he had served as research psychologist. Prior to this association he was director of technical research at Gallup & Robinson. Dr. Kirsch received his A.B. degree from George and subsequentlv his M.S. and Doctorate in
Washington University Psychology at Purdue.
Mort Bassett has been named executive vice president of Broadcast Time Sales. Bassett, who began his career at NBC as network salesman and assistant circulation manager, came to BTS from Forjoe & Co. where he was an executive v.p. and a partner. Earlier he was associated with the rep firms of John Blair & Co. and the Robert Eastman Co. In 1958, Bassett purchased radio station WORD, Daytona Beach, which he operated until November of that year. Bassett is married and the father of one son.
Robert M. Purcell, director of the broadcast division, has been elected vice president of The Crowell-Collier Publishing Co. Purcell is president and general manager of KFWB Broadcasting Corp., L.A., as well as president of KEWB. San Francisco-Oakland; and KDWB, Minneapolis-St. Paul. He is a veteran of some 30 years in the broadcasting industry. Prior to joining CrowellCollier. Purcell headed his own consulting firm, Robert M. PurTelevision. He is a member of Southern California Broadcasters Assn.
SPONSOR • 3 OCTOBER 1960