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ITS OUR THIRD
NATIONAL NEWS AWARD
. . . presented to us by the Radio Television News Directors Association for outstanding reporting of a community problem. This is the second citation awarded WCCO by this great group . . . the first coming in 1 955 for being the Outstanding News Operation of the nation. Last year we were honored by being named Newsfilm Station of the Year, an award presented by the University of Missouri school of Journalism and the Encyclopedia Britannica.
We accept these honors with pride. They signify that we have achieved and are maintaining our fundamental goal of excellence in our news coverage. They j symbolize the recognition WCCO Television receives everyday from the vast num ber of people who depend on this station for the finest in television news coverage. This is the difference between Good and Great in Minneapolis, St. Paul Television.
iepresented by FFIN AND WOODWARD
m*1
5 to be included within the body of the advertisement to the left.
rCCO Television's ial $1200 four year scholarship, to an outstanding student entering the school of
irnaiism at the Iniversity of Minnesota, IS THE FIRST MAJOR EFFORT OF ITS SIZE BY AN INDIVIDUAL STATION TO PROM HELP AND LEADERSHIP TO POTENTIAL JOURNALISTS."*
THE DIFFERENCE BETWEEN GOOD AND GREAT in MinneapolisSt. Paul Television is WCCO TELEVISION.
*From an address by Pro!
Richard Yokam, School o
Journalism, Indiana Univef
to the RTNDA C
October 6, 1 9 in Montreal, Can<