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Quality
(Dusic Stations
The New Dimension In Radio In Major Markets
nese are your Quality Music FM Stations
. . . Delivering the largest single Quality market in America . . . The Fine Music audience, most influential, most efficient and most responsive.
■is market now represents over one quarter of ALL U. S. nilies. The fastest growing advertising audience today s. . reached most effectively through Quality Music pro
Kms. An audience which cannot be duplicated with any er broadcast medium. Loyal and receptive Quality Music idience listening averages 3 hours per day, 4 days per week.
spons/ve; Quality Music audiences are pace setters at age of acquisition and are able to buy. Quality Music vertisers have found this audience to be most responsive well-directed appeals.
W Cost: Because the medium is young and growing fast ality Music Stations offer the chance to establish time and lience franchises at extremely favorable low cost. Any lker-Rawalt office listed below can give details on these tions. We hope you will contact them soon.
WIFI PHILADELPHIA, PA.
To 450,000 FM homes in metropolitan Philadelphia, WIFI means fine music at 92.5 on the dial. The ever increasing number of local and national advertisers using WIFI attests to its popularity in the nation's 4th largest market.
WYZZ WILKESBARRE, PA.
The Pioneer FM fine music station serving 200,000 FM homes in the ScrantonWilkes-Barre, Hazelton area of 3 million people. Since 1947 WYZZ has built up a "captive quality music audience" unduplicated by any other station in the
WFMM BALTIMORE, MD.
The fine arts music station for 130.000 FM families in the 12th national market. Quality Music program format and quality control of commercial copy gives the advertiser a solid unduplicated responsive audience. A station for national advertisers to check carefully A\hen setting up radio plans for Baltimore.
National Representative — WALKERRAVVALT COMPANY, INC.
3 Madison Ave. f York 17 ijray Hill 3-5830
360 N. Michigan Ave Chicago, III. Andover 3-5771
Boston
100 Boylston St. Boston, Mass. Hubbard 2-4370
672 S. Lafayette Park PI. Los Angeles, Calif. Dunkirk 2-3200
260 Kearney St. San Francisco, Calif. Exbrook 7-4827
■JNSOR • 24 OCTOBER 1960