Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000311
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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IN II IN INLAND CALIFORNIA (and western Nevada) EEELINE««ao,o jdUXlo^AS tvuyte -fiyt-t^e ftunieu resno is the nation's Number One gricultural county and the heart of America's raisin industry. More Fresno listeners will hear bout your product on Fresno's Bee!ne station, KMJ. Compared to the ^cond best stations in this market, 1MJ delivers: 35' "r more of the morning audience 14' r more of the afternoon market ' 31 /c more of the evening audience (April I960 Pulse)* No question but that Beeline Radio is your key to the desirable Fresno market. And that's true for all five Beeline markets in the Billion-Dollar Valley of the Bees. As a group, the Beeline stations reach more radio homes in these markets than any competing combination — at the lowest cost per thousand.* Ask about the three discount plans that make Beeline Radio a timebuyer's dream. 'Nielsen and SR&D /UcCfatciuf B/UXfefcaatuuq Coi«f><M«f SACRAMENTO, CALIFORNIA PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE NSOR • 24 OCTOBER 1960