Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000312
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NEWS & IDEA WRAP-UP ARRIVING FOR BIRTHDAY, Ch Columbus and Miss WCOL (both f lumbus, O.) headed N.Y.C.'s 5th Ave met N.Y.'s Mayor Wagner, Gov. Ro rom Coparade, ckefeller ,i i «> nit Ik PRESS PARTY staged by ABC tor its new radio series 'Flair,' finds comedienne Jean Carroll, featured on the show, chatting with ABC vice president Robert Pauley ■> & ADVERTISERS The Tea Council (Burnett) mad official its decision to put all it money (SI. 4 million) into pria for a while. Said chairman of the council RoF ert B. Smallwood: "The use of th mass circulation magazines' region; editions enables the council to cove in depth the same markets whi were covered by last year's tv mi campaign." Campaigns: Contadina Food i Cunningham & \^ alsh. San Fi cisco). going heavy on spot radio t push its tomato paste. First of M five-week flights began last week ii 28 major markets. Minute. 30 ant 20-second spot saturations of tbj Contadina jingles are being during strong housewife listening times . . . B. T. Babbitt (O Morev. Madden & Ballard I . goini spot radio ( minutes i in New Yorn New Jersey areas. Philadelphia. Bof SPORT SHIRTS IN LATE OCTOBER are the uniform of the day in and around Miami Beach, Florida, for location crews currently shootf* half-hour episodes of Miami Undercover for first-run syndication. The series, produced and distributed by Ziv-UA, stars Lee Bowman, and Rock Graziano. Howard W. Koch, director, also directed several episodes of 'The Untouchables' among other television programs. After first week o » in 18 markets including Buffalo, Miami, Columbus, Norfolk, Phoenix, El Paso. Salt Lake City, Bakersfield, and Bisi