Sponsor (Oct-Dec 1960)

McCann-Marschalk to v. p. and creative director. Fuller & Smith & Ross . . . Jim Pratt from White & Shuford, El Paso, to Radio-TV director, Taylor-Norsworthy. Dallas. More admen on the move: Raymond Brophy from Colgate-Palmolive to Ogilvy, Benson & Mather as market research supervisor . . . Jack Hill from N. W. Aver to Ogilvy. Benson & Mather as media research supervisor ... Clare N. Atwootl from Bisbing Business Research, Milwaukee, to Gardner Advertising as account executive on the Elanco division, Eli Lilly . . . Richard IN. Risteen from Sullivan. Stauger, Colwell & Bayles to Needham. Louis, and Brorby. as v. p. and director of marketing . . . Lou E. Sargent from Fleetwood Company to R. Jack Scott, Chicago, as marketing and merchandising director . . . Edward P. Gallagher from Norman. Craig & Kummel to Kenyon & Eckhardt, as account executive. Beecham Products, Macleans toothpaste . . . George A. Welch to manager. Pittsburgh office. Fuller & Smith & Ross . . . Frank G. Hunsicker from George Fry & Associates to Ted Bates as v. p. and director of personnel. And more admen on the move: Ken Shaw from JWT to OB&M as senior producer, broadcast department . . . Peter Johnson from McCann-Erickson to Kenyon & Eckhardt as tv commercial writer . . . Perry Schofield from Bozell & Jacobs to Friend-Reiss as v.p. in charge of creative services . . . Dick Content from Y&R to Kenyon & Eckhardt as tv producer . . . Radford Stone from NBC to OB&M as broadcast super They were named v.p.'s: James S. Bacharach, Trendex . . . Milton H. Raymond, Grant . . . Bruce M. Dodge, North Advertising . . . Robert H. Ellis and James J. Jordan Jr., BBD&O . . . Vern Eastman. D'Arcy, Western operations. Aylin agency appoints five : Charles Lewis, executive v.p. . . . James Dahmer, Beaumont. Tex. office manager, from sales promotion manager, KFDM-TV. Beaumont . . . James F. Anderson, v.p. in charge of Central and West Texas operations . . . James W. Moorefield. art director . . . E. T. Nicolaou, production manager. Agency appointments: Continental Oil ($3-4 million I to Clinton B. Frank, from B & B . . . Waring Products l entire line) to Graceman Advertising, Hartford . . . Regina Corporation to Hicks & Greist . . . Purepac Corporation to Weston . . . Reynold C. Johnson Co. (Volkswagen. Northern California, to Doyle Dane Bernbach . . . Hollvwood Lanes, Walpole, Braintree and Weymouth, Mass.. to Ray Barron Inc., Boston . . . Rootes Motors (Hillman, Sunbeam, and Humber I to Mogul, Williams & Savior. Branch office: William V. Glastris Advertising, Kansas Citv. Agencies play host: J. Walter Thompson, N.Y.C. to some 14 Japanese business men studying American advertising trends . . . NTA, to 40 Kudner admen at a videotape seminar in NT Vs Broadway studios. TV STATIONS Bediming next week, SRA affiliated firms will be able to cut down on the heavy load of paper work involved with the contracting of radio and tv spot buys. The new. and much simplified contract and modification forms, drawn up by SRA. with the help of AAAA, has been approved by the AAAA committee on broadcast media. The advantages of the new forms: II The blue and yellow forms eliminates the need for a rep firm to issue seperate order confirmations. 2) Agencies will no longer need to issue contract forms. Corinthian this week will demonstrate to the trade and consumer press how its stations, at a unit, covered their own delegates at the presidential conventions. The showing from tape clips and charts illustrating how the stations operated will be at the Overseas Club. New York. '€> Children's tv programing has taken a turn for the better, according to the Ideal Toy Corpora\ Please turn to pa^e 7(> I 69