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Significant news, trends in
• Film m Syndication
• Tape • Commercials
24 OCTOBER I960
Owyrliht i960
SPONSOR
PUBLICATIONS INC.
FILM-SCOPE
Product protection problem is becoming very uncomfortable for some syndi cation advertisers.
Take 7 p.m. Fridays on CBS affiliates, where a syndication half hour is followed by onj tobacco, Phillip Morris in Rawhide at 7:30 p.m., and preceded by another, Parliament, i the network news at 6:45 p.m.
Brown & Williamson (Ted Bates) wanted to get out of one show in these Friday slolj where its billboards before and aft were both only a station break away from other tobacc brands.
But the lack of time in mid-October precluded any transfers by B&W out d these time periods and hence B&W will accept the lack of product protection there as the lea ser of two evils.
United Artists is the latest Hollywood studio to enter negotiations with the nd works for special telecast of post-1948 features.
UA's three offerings were understood to be Man With The Golden Arm, The Pride an the Passion, and Not As a Stranger.
Previously other studios such as 20th and Columbia tried to make network special of their post-1948 features but nothing came of it.
Stations with small feature film inventories are some of the best customers fo theatrical products just now.
In the case of WISH-TV, Indianapolis, the station paid a reported price of $200,000 fo 180 of NTA's 20th Century -Fox features, including 61 post-1948's. (For more sales, se FILM WRAP-UP, p. 82.)
Trade estimates are that stations are paying one-quarter to one-third more per pi<l ture for the post-1948's than for the older pictures from the same studio.
Incidentally, there's been much alarm in broadcasting circles lately about the content o post-1948 features and especially the question of their suitability under the NAB code.
Stations now have around 1,000 post-1948's available including 410 UA's from UA^ 122 Warner Bros, from Seven Arts, 120 foreign films from Flamingo, 62 Loperts from LM and 60 others from PTI. (Columbia, Paramount, and MGM post-1948's haven't been put oi the market yet.)
Station men are asking three questions: 1) Are all the pictures usable? 2) Can they b telecast intact? 3) Must they be limited to late night showings?
Station men generally say that they must be vigilant with the scissors on a few recent picj tures, perhaps two or three per cent of them.
Distributors have often cleared the way for stations by dropping out those pictures whid aren't suitable, or by warning stations of those titles which are best suited for lati night adult audiences only.
Westinghouse Broadcasting's American Civil War series was picked up by i ABC affiliates, bringing total sales of the documentary show to 102 stations.
The ABC stations picked up the 13-episode series to alternate with its own networl Expedition show, which is omitted every third week. Distributor of American Civil War is Trans-Lux TV.
SPONSOR • 24 OCTOBER 191