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FILM-SCOPE continued
Outstanding feature films are providing natural local specials for major advertisers in important markets.
In Philadelphia, for instance, WCAU-TV has three sponsors of series of feature film specials. They are:
• Ehi Pont bought To Paris With Love and Cloak & Dagger as specials.
• General Toy will have three feature film specials between Thanksgiving and Christmas: Tom Sawyer, Huckleberry Finn, and Alice in Wonderland.
• Schaefer beer (part of a multi-city campaign) is continuing its pre-holiday Award Theatre specials.
Triangle Stations were handed their second straight unfavorable legal decision this week in feature film cases.
The N. Y. Supreme Court denied Triangle's application for an injunction to prohibit Seven Arts Associated from renting post-1948 Warner Bros, features in its five markets.
A few weeks ago Triangle received another disappointment in the decision on its suit with C&C over feature film billings.
Ziv-UA reports 18 first week sales of Miami Undercover, now in production.
Markets include Buffalo, Miami, Columbus, Norfolk, Phoenix, El Paso, Salt Lake City, Bismarck, and Bakersfield.
NTA's two-hour tape drama series, Play of the Week, is coming up for second year renewals in many markets.
Sara Lee foods (Daniel J. Edelman) renewed in Chicago, but Jersey Standard (OB&M) left the show in New York and Washington.
ITC of Canada has scored its fifth sale this year to the CBC.
The latest, Halls of Ivy, joins General Foods' Fury, Texaco Canada and Tuckett Tobacco's Danger Man, and P&G's two entries on the French Network, Fury and Interpol Calling (Furie and Ici Interpol).
There's still widespread unfamiliarity among some agencies, tape producers have discovered, when it comes to the methods and capabilities of video tape.
Several tape producers have actively campaigned to educate agencies, providing massive seminars for their personnel to introduce them to tape.
This week NTA-Telestudios, for example, was host to 40 Kudner personnel for a tape seminar.
Previously Telestudios took its tape demonstrations to N. W. Ayer in New York and was host to J. Walter Thompson in another wide-scale tape seminar.
Paper Mate (FC&B) will use entertainment to make its tales point in preChristmas commercials this year.
Joe E. Brown will appear in a series of spots illustrating a "goof-proof" theme. The commercials will go into NBC TV day and night participations and also into NCAA football and Dick Clark on ABC TV.
• 24 October 1960 73