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A round-up of trade talk, trends and tips for admen
SPONSOR HEARS
24 OCTOBER i960 One of the automotive agencies is going through a lot of frustration with \\t
owvriiht i mo Detroit contracts.
sponsor The problem: inability to get copy approval.
publications inc. Interpretation of the rumor mill: the factory's bending an ear to solicitations.
What looks like the first nighttime casualty on CBS TV: Witness.
The network's scouting around for a replacement at the end of Witness' initial 13-wedj stretch.
Keeping the star buttered up with other than salary is getting to be a twist in sponsor relations.
Witness the report that Kraft, whose deal with Perry Como runs out at the end of thd present season, is putting the vocalist in the twin role of supplier of containers for thf factory.
Neither party would comment but there was a little hassle over the commer cials Philip Morris proposed using for Marlboro (Burnett) on CBS TV's special The Year of the Polaris, the week before.
The network didn't fancy having the blurb delivered across a desk with a miniature mi» sle on it. It didn't think it appropriate. CBS had its way.
A Philadelphia agency has been looking for two months without success for a media analyst with two years' experience.
The reason hasn't been the starting salary : the prospects don't want to leave New York where they think the pastures for their end of the trade are greener.
Esty, which bills $75-80 million from but 10 accounts, is suddenly on the prowl for business in the non-volatile goods field, and may pitch for an automotive.
Philosophy of the agency up to now had been: we want to stick to products that go up in smoke or go down the gullet or drain or evaporate in the skin.
Curious example of the new marketing age: there's a supermarket in L. A. that's selling Falcons by the pound.
The pitch: take it by the pound and it's cheaper than coffee.
Reps have a hard time recalling when the competition for a set of prospects b.M been as intense as they are in the case of the WBT-WBTV and WTOP-WTOP-TY stations.
There are at least six rep firms contending for these plums.
The breakaway date from CBS Spot Sales is June 1961. CBS Spot Sales' profit take from its operation now comes to about $4.5 million a year. The non-o&o's account for about $1.5j million of this.
74 SPONSOR • 24 OCTOBER I960]