Sponsor (Oct-Dec 1960)

Page scan 000321 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000321
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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IN BOBSLEDDING A four man team headed by Captain Fiske is the PACESETTER It covered 5 miles in 3 minutes, 20.5 seconds IS CINCINNATI'S PACESETTER RADIO STATION Northwest Orient Airlines used only WSAI in Cincinnati to promote a Hawaiian tour. Says Donald Kimel, Area Sales Representative for Northwest: "This is the most successful radio tour ever generated from the area. I think it is significant that your station was able to generate over $20,000 worth of business for us with just two one-minute spots a day for two months in the Jack Reynolds show. No other advertising media were used on this tour." In Promotion ... in Productivity . . . WSAI is The PACESETTER Station in Cincinnati. Represented Nationally by gill-perna New York, Chicago, Los Angeles, San Francisco, Boston, Detroit, Atlanta THE CONSOLIDATED SUN RAY STATIONS WSAI Cincinnati; WPEN Philadelphia; WALT -Tampa OR • 24 OCTOBER 1960