Sponsor (Oct-Dec 1960)
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IN PITTSBURGH
Take TAE
and See . . .
how top production facilities make hot adjacencies even hotter
• Pittsburgh's largest studio space: two huge drive-in studios . . . spacious outdoor facilities . . . two in-studio bowling lanes'.
• Two dual control rooms, each with customdesigned and built RCA audio boards, transistorized switchers, and the latest RCA special effects amplifiers.
• Four Vidicon film chains: tour 16mm projectors and two 35mm slide projectors.
• Ampex VideoTape facilities.
• Complete production facilities for I6mm sound or silent film . . . 35mm slide production equipment . . . fully equipped art department, scenic and prop shops.
• TeleScript production aids . . . TelePro rear projection units.
• Full 100,000 watt signal power: two transmitters, two antennas with independent transmission lines, and three power supply sources at the huge transmitter installation.
BASIC ABC IN PITTSBURGH
UiCH
4
BIG lUMSIOH^^LlH PITTSBUtGH CHANNEL
WRAP-UP I Continued from page 69) lion's advertising director, Melvin Helitzer.
Helitzer stoutly disagreed with the mowing criticism of the medium's ''unwholesome" kid shows, in a talk before the Pittsburgh Radio & TV Society, last week.
Coffee and tea makers are hiking their tv expenditures to new heights.
According to TvB. coffee companies took the spending lead with net and spot tv gross time billings of $21,807.054 for the first six months of the vear. The tea advertisers racked up a gross bill of $5,413,851. The trend will continue upward, says TvB.
Note: The Tea Council has just decided to put its next campaign in print.
Insurance companies are going in for heavy tv programing with "wide audience appeal." according to TvB.
The programs: Twentieth Century (Prudential). Celebrity Golf (Kemper). The Right Man (Travelers), Today, (Insurance Company of North America), Thriller (Allstate), American Heritage (Equitable). Gross time billings for 1960. will top $16 million, is TvB's estimate.
Ideas at work:
Tv witchcraft : WFLA-TV, TampaSt. Petersburg, viewers, junior edition, will celebrate Halloween by aping their favorite tv personalities. The station started a run on Huckleberry Hound and Lone Ranger costumes in local shops bv inviting the youngsters to come garbed as the tv favorites.
Dog-gone it ! : KNUZ, Houston, area pooches are straining at the leash dragging reluctant masters — so the release reads — to the station to comDete in the latest promotion stunt — Most Pooped Pooch. The attraction: Houston's dog-tiredest dog wins for himself a real Texas-st\le weekend. The weekend: air-conditioned repose in a kennel: six months' supply dog food: an individual monogrammed food bowl; and a new collar. Extra attraction; his own private fire plus.
People on the move: Guy Tiller
from sales staff ( KWWL-TV, \\ ater
loo, Iowa, to sales staff. WLOS-'l Greenville, S. C. . . . John Bnr| from sales staff to national sales c ordinator, and Claude Taylor fro|l account executive to assistant salj| manager, WJZ-TV. Baltimore . Alan B. Johnstone to sales depaJ ment. KEWB, San Francisco . ,T Irving Stevens from KEX, radi| Portland, to sales development promotion director, KFMB-TV, Am and FM. San Diego.
Thisa 'n' data: Broadcast AdvertiMI ing Club members heard A. C. N^"* sen Co. chairman, Arthur C. Niels explain the importance of marketii research, at a luncheon in ChicaJ last week . . . TvB has put out j brochure, Image Through Items, suits of a Pulse conducted study macjl in the Minneapolis-St. Paul market. }j
Kudos: WNCT, Greenville, N. presented award by North Caroliii Agricultural Stabilization and Cert servation State committee for ' standing public service to farmed and the general public in Eastei North Carolina.
FCC's broadcast financial dad for 1959 shows that the radio in dustry as a whole had total ret enues of $580 million, 7.1% ov«j 1958.
The time sales breakdown by dil sions:
Network S 32,65§dI
National spot 188,143,01
Local 359.138,ol
Total $579,940,0(1^
(See SPONSOR-SCOPE, page \ and Washington week, page 71, f| more figures out of FCC '59 radj report.)
Ideas at work:
Down to earth: WMGM. N.Y.I
whose air personality. Ted Browl spent six davs, three hours, and 31 minutes ensconced in a station wag< on a platform some 50 feet in the al has come down off his lofty percl
Over 150.000 entries were received I
the station from listeners, and visitol to the site, venturing a guess as to thj exact time Brown would descend f r< >l his novel living, broadcasting quai
24 OCTOBER 1(»^