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GET THAT EXTRA
PUSH
You know that it's the extra push that makes the difference between an average campaign and a "Red-Letter Success. You get that EXTRA PUSH when you buy WOC-TV WOC-TV effectively specializes in co-ordinating and merchandising your buy at every level — the broker, wholesaler, direct salesman, key buyer as well as the retail outlet.
This "togetherness" sells products in the nation's 47th TV market. More than 2 billion dollars in retail sales ring on the retailer's cash register Over 438,000 TV homes are within the 42 counties of WOC-TV's coverage area.
To the National Advertiser, WOC-TV offers the greatest amount of local programming — over 33 hours each week — and the finest talent in the area put these programs across.
Your PGW Colonel has all the facts, figures and other data as well as day by day availabilities See him today
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THE QUINT CITIES
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ROCK ISLAND "1 MOLINE > ILL EAST MOLINE J
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ters. The closest guess will win ' station wagon as the prize.
Free samples: WIL, St. Lot WRIT, Milwaukee, and KBOX, las are trying out a new car mail ing project. The idea: specially duced announcements, on a saturat basis, are being aired by the statio urging listeners to see the new i lines in their respective dealer she rooms. Letters with not-negotia! checks in the sum of 818,000, are tl sent to the dealers advising that tl a comparable sum in free air time 1 been handed out in their behalf, low up contacts by station accoi executives, and direct mailing pis spotlighting the stations facilities ca plete the station selling job.
How radio reaches 'em: K1$B Portland, tested its station reach \v; an unique contest Radio Read Everywhere. Listeners were invited write and tell the strangest plal where thev have listened to the < tion. From the deluge of letters it i learned that a traffic officer carried transistor in his cap; a mother three listens on a trampolin some members of Lncle Sam's Kl hear the Portland station deep bel the Pacific in a submarine.
Cool radio listening: KBIG, Ca|
Una, came up with a cool idea in a vertising for its sponsor. Alpine, ma er of evaporative air coolers hv sclie uling spots only on days when t! temperature soared above the I mark. Alpine sales increased 2(1 with this method.
What next?: KBONT, Omaha, cashing in on the instant product U bv giving its listeners an Insta Weather News. The combination coi munity service, news and station pr motion gimmick goes like this: \W the use of phone company answer] facilities and equipment, the static records complete current weather ro ditions and a 24-hour forecast, pi the top news story of the hour, eva hour, 24 times a day. Listeners av« themselves of this modern day capsuj report by dialing the phone number.
Radio puts on the dog: KDVTI
Minneapolis-St. Paul, paid tribute the canine set by staging a personalit contest for members of man's be
24 OCTOBER 191