Sponsor (Oct-Dec 1960)

friend clan. In honor of National I)" Week, the -union received (and examined) hundreds of photos from all classc of dogdom in an effort to locate the pel with the most appealing personality. Contest over and doggj prizes distributed, one question remain-: Will the cats demand equal time? People on the move: Sidney Goldstein, secretary-treasurer. Consolidated Sun Rav Radio Stations W PEN, Philadelphia: WALT. Tarnpa; W SAL Cincinnati I. named secretins of the parent organization . . . George Gray from eastern division manager. Paramount Television Productions to v.p. and general manager. W'ORL. Boston . . . Mrs. Shirley M. Ott from office manager and sales manager. KRIB. Fort Lauderdale, to general manager, same station . . . Hal O'Halloran, sports announcer, KFH. Witchita, KOME. Tulsa, to account executive. KOME. Tulsa . . . Mike Verges, account executive. W TIX. New Orleans, to sales manager. W WOM. that city . . . Judith Law ton from KABC. L.A. writernewscaster, to KNDI, Honolulu, as station manager . . . Cal Culver from KFYR-TV, Bismarck, N.D. to KBOM, same citv. as station manager . . . E. C. Hughes from KFW'B. L.A. to KLAC. Glendale, as account executive . . . Martin Giaiino. from general sales manager WILX-TV. Lansin?. Mich., to general manager, WPON, Pontiac, Mich. Station acquisition: WEW, St. Louis, sold to Franklin Broadcasting. Sale price: $60(1000. Sale brokered 1>\ Hamilton-Landis & Associates . . . KTVE, El Dorado-Monroe. Califbought by Veterans Broadcasting Co. New officers: Ervin F. Lyke. president; John B. Soell and William H. Simons, v.p.'s; George Claffey, treasurer: Grant Neville, secretary. Kudos: WIP, Philadelphia, station alumni to honor former boss. Benedict Gimbel Jr., at a get-together in Philly, 26 October. Thisa 'n' data: WMMM, Westport. Conn., took a popularity jump from 9th to a near tie for second place in the recent Pulse study involving the station's eight-market coverage area . . . WGTC, Greenville. N. C. took the direct route in attracting media buyers by sending samples of freshhharvested Bright Leaf tobacco to some 200 l,u\ers. National advertiser's are taking to fm on the double, according to Walker-Rewalt. Advertising schedules on Qualitv Music FM stations ran double that of last vear during the month of September. The current roster advertiser: Arnold Bread. Atlantic Monthly, Danish Blue Cheese. Oldsmobile, French Tourist Bureau, Fleetwood Coffee. Chrysler Corp., TWA Airlines. Grace Line, Hamilton Watch. Matson Navigation. Time Magazine and Japanese Airlines. The four-month old FM Broadcasters association of Greater Kansas City has taken several giant steps forward in establishing f m as a selling implement. Their methods: the organization originated and produced a 17-minute color slide-sound film presentation which traces the growth of FM radio and stresses its selling potencv. More than 100 kev admen were exposed to the presentation at a special gathering in Kansas City, last month. FM notes: WrXFM, Chicago, extended its evening programing to five hours per week with the addition of After Hours, last week . . . KMLA. L.A. began, last week, to broadcast programs in Yiddish, French, Spanish. German. Italian and Hungarian via an international segment of programs slotted in the early a.m. to noon hours. NETWORKS Net tv sales: American Tobacco I BBDO I to sponsor Remember Hon Great, Jack Benny hosting, on NBC. 9 February . . . Commercial Bank of North America i Bach Associates) purchased sponsorship of Meet The Press. WNBC. N.Y.C. New radio affiliation: Kf Phoenix, to join ABC, end of month. Promotion idea: NBC TV borrowed from the Chinese in it~ est promotion gimmick. Fort cookies are being dispatched to ai ate stations who in turn, are hand them out in their areas. When opei. the Chinese confection reveals a t slip of paper which reads somethlike this: Yes! We have Bonai every Saturday — \BC. Net people: E. Roger Muir signed his post as senior menib NBC's program department, plans: to produce film and live productions and theatrical offerii in his newly formed company — N Merritt Enterprises, Inc. Net thisa *n' data: Some 210 G affiliate radio stations have been ed with season memberships in New 1 ork Philharmonic Society. REPRESENTATIVE Rep appointments : KICN, Deiivi to H-R Representatives . . . KIC|) Calexico. Calif., to Sandeburg-Gaj . . . KSWO-TY. Wichita FaJ Texas, to Venard. Rintoul £. McO nell . . . WQMR. Washington. D. \ to Headlev-Reed . . . WEZE. Bo-t and WVET, Rochester. N. Y. to P ert E. Eastman. New address: Forjoe and Ca panv L.A. office location: Pan Building. 6362 Hollywood Blvd. New office: Robert E. Eastnia Atlanta. v* Personnel moves : John S. Hugh promoted to assistant sales manag for radio. Averv-Knodel . . . Dona F. McCarty from S. E. Zubrc Philadelphia, to radio sales st* Avery-Knodel. N.Y.C. . . . Lewis Johnson promoted manager. East office. NBC Radio Spot Sales William P. Marseilles from LiaJ Trainer Corp.. Binghamton. N.Y.I Robert E. Eastman. Atlanta manager. 80 SPONSOR • 24 OCTOBER 19