Sponsor (Oct-Dec 1960)

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. . . others like chocolate, strawberry, . in fact, that's the reason for 28 fikvors . . . something to suit every possible taste! Good, sound programming comes in many flavors, too. At KSLA-TV the flavors of programming are as many and varied as are the tastes of our 755,000 viewers. And each flavor . . . news, variety, public affairs, comedy, drama, action . . . has all the richness and taste appeal that keeps the viewers coming back for more. Our advertisers keep coming back, too, for the "double-dip" of KSLA-TV's audience loyalty. Ask your Harrington, Righter ir Parsons man to scoop up your flavor of availabilities for you today. We've got 'em all . . . even plain vanilla! shreveport, la. OR • 24 OCTOBER 1960