Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000335
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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AMERICA'S FAVORITES Gerber Products Company— makers of America's favorite baby food— and the CBS Television Network's "Captain Kangaroo"-America's favorite children's programhave completed an uninterrupted alliance of four years. And now their fifth year is beginning. The key to such a successful relationship? Sales results! As Gerber begins its fifth consecutive year of sponsorship, the Captain Kangaroo family salutes its friends at Gerber and says "thank you" for continued support and trust. CAPTAIN KANGAROO/CBS TELEVISION NETWORK addition to Gerber Products Company, represented by D'Arcy Advertising Company, Captain Kangaroo salutes these other sponsors: American Doll & >y Corp.; The Borden Co.; Colgate-Palmolive Co.; Colorforms; Coniinental Baking Co.; P. H. Hanes Knitting Co.; Hollywood Brands, Inc.; Little Crow illing Co.; The Kitchens of Sara Lee, Inc.; Arnold. Schwinn & Co.; Schaper Manufacturing Co.. Inc.; The Welch Crape Juice Co., Inc; Warner-Lambert I larmaceutical Co.; A. C. Spalding & Bros. Inc.; Kellogg Co.; Rainbow Crafts, Inc.; Tootsie Roll Co.; Texaco, Inc. 24 OCTOBER 1960