We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
in Madison, Wis.
BIG
FAVORITES
Jim Mader, Jack Davis, Roy Gumtow, Luella Mortenson, Tom Hooper, Steve Heefner
ON THE
BIG
STATION
10,000 watts at 1070 Kc. make WKOW "Wisconsin's Most Powerful Radio Sta
tion.'
MEAN
BIG
VALUE FOR YOU
A responsive audience of "able-to-buy" adults at Madison's lowest cost per thousand.
Ben Hovel, Cen. Sales Mgr. Tony Moe, Exec. Vice Pres. Larry Bentson, President
Phone Headley-Reed or Wayne-Evans, Mpls.
IT] RADIO
POWERFUL RADIO STATION
NEWSMAKEI of the week
McCollough
ISetv freedom for broadcasters and the accompanying respoM sibilities is the main theme of this falVs series of eight .Y fl regional conferences. Recent governmental moves point /■ ward looseneil controls on over-all program planning and the political field. Policy committee is spreading the icon
The newsmakers: The NAB has fielded a three-man rel team charged with the job of bringing broadcasters up to date < changing relations with the Federal Government. Dividing up tl eight-conference course are Clair R. M Collough, president of the Steinman tions; G. Richard Shafto, executive v WIS-AM-TV, Columbia, S. C, and Merr Lindsay, executive v.p., WSOY-AM-F? Decatur, 111., who make up the NAB polit committee.
These men are addressing themselv primarily to three recent government changes of heart:
• FCC's plans to permit broadcasts to arrange their programing categories on the basis of specific corl munity needs instead of fixed percentages.
• More lattitude for broadcasters in dealir dates, brought about bv Congressional modification of Communications Act permitting this year's major candidates for President and Vice President to make several radio/tv joint appearances without the provision of equal opportunitv for minor partv candidates.
• Cancellation of the FCC policy statement which had implied broadcaster responsibility to announce the source of phonograph records received free of charge though used only for broadcast purposes.
The NAB triumvirate is telling broadcasters throughout the natu that should the FCC's new programing proposals go into effe< the\ will be able to "forget about percei ages or most of them, and organize pr graming structure to meet the needs ai desires of the community in light of oth services that are being provided to tl community." "Other services" presun would include educational stations, v music systems, theaters, and education institutions, as well as other commer i broadcasting stations. The NAB looks fo ward to elimination of duplication if fixe percentages go.
with political canq
. Richard Shalio
Merrill Lindsay
SPONSOR
• 31 OCTOBER l'>6