Sponsor (Oct-Dec 1960)

Page scan 000469 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000469
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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BEST WAY TO EMBRACE THE NEW YORK NEGRO COMMUNITY. If ever two thoughts were synonymous— it's the New York Negro Community and WLIB. Metropolitan New York has the largest Negro Community in America— 1,494,000. And it's growing larger every day. WLIB has by far the largest share of that growing community in Metropolitan New York. And its lead has grown consistently year after year. You can't think of one without the other. WLIB is first in the Negro Pulse, first in Negro Public Service, first in Negro News. And it offers more Negro programming than all other stations in New York combined. That's why more national advertisers place more business on WLIB than on any other station programming to this vital market—they know that WLIB has proved itself far and away the most effective buy. Get the facts. You'll agree it makes sense to re-evaluate your media schedule and "LIB IT UP". *""* Hotel Theresa, 125th Street & 7th Avenue, New York 27, N. Y. EMBRACES THE ENTIRE NEGRO MARKET IN GREATER NEW YORK NOVEMBER 1960