Sponsor (Oct-Dec 1960)

Page scan 000470 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000470
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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RADIO BASICS/NOVEMBER Facts & figures about radio today 1. CURRENT RADIO DIMENSIONS Radio homes index 1960 1959 II 52.0 51.4 U.S. homes U.S. homes Radio station index End of September 1960 3,522 763 96 217 End of September 1959 3,417 I 105 I 490 646 I 157 62 Radio set tndox Home Auto August 1960 August 1959 794,608 340,860 671,713 279,424 5,246,329 4,357,421 3,991,961 3,434,345 9,238,290 7,791,766 Electronic Industries Assn. Home figures are estimated retail sales, auto re factory production These figures are of U.S. production only. Radios In jhs add another 15-20% to the home salea figures. 2. CURRENT LISTENING PATTERNS Average hours of in-home radio usage per home per day 2.5 2.0 1.5 1.0 05 2.5 2.0 1.5 1.0 0.5 1.86 1.89 1.94 1 83 1.86 18? 1.98 1.86 1.91 1.84 i.by 1.59 SEPT. OCT. NOV. DEC. JAN. FEB. MAR. APR. MAY JUNE JULY AUG. The level 1959-60 Nielsen chart above shows the average hours of in-home radio usage by months of the year. Note that the liste shows little or no change through most of year. Slight fall-off in summer is compensated somewhat by out-of-home liste ning ling. SPONSOR • 7 NOVEMBER 1960