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KSDO
Now we are No. 1 . . . bigger than ever with audience polls placing KSDO in first place* for the San Diego total market. Best advertising investment in San Diego; KSDO AM, fine radio fulltime. where advertising is timewise — screened
4L#
KBUZ Phoenix AM and FM KSDO San Diego AM
THE GORDON BROADCASTING CO.
•Sold notionally by Doren F. McGavren & Co.
© / ol. 14, No. 16 • 14 NOVEMBER I960
SPONSOR
THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE
DIGEST OF ARTICLES
Tv commercials' costs worry clients
27 ANA convention meets against a background of deep concern about the rising expenses of commercials and big talent union pay demands
New market rankings ahead?
31 Adam Young is behind a drive to revise spot radio market rank. A poll has been sent to 300 agency offices to get market opinions from admen
Depth in the afternoon
34 Maybe it'll happen and maybe it won't, but here's one picture of wl
selling daytime network video may be like in the not-too-distant future
Now! Automatic tv scripts
36 Ray-Eye Productions, Kansas City, uses new automatic script writer for Builders Showcase program; easily expands from nine to 30 markets
Why movies need saturation radio
37 Martin Theatres, southeastern movie house chain and long-time radio advertiser, likes saturation campaigns to boost its audience-listening
How 74 banks spend radio dollars
38 Survey of banks finds that most radio users among 125 polled buy at least half of their area stations, like five-minute news in a.m. rush hour
Out of nowhere to 70% distribution
40 Bean processor builds a more creative television campaign after heavy use of both radio and tv; moves it up into near-top sales category
FEATURES
56 Film-Scope
25 49th and Madison
68 News & Idea Wrap-Up
8 Newsmaker of the Week
68 Picture Wrap-Up
4 8 Radio Results
84 Seller's Viewpoint
44 Sponsor \-k«
lO Sponsor Backstage
58 Sponsor Hears
19 Sponsor-Scope
86 Sponsor Speaks
53 Spot Buys
86 Ten-Second Spots
14 Timebuyers at Work
82 Tv and Radio Newsmakers
55 Washington Week
EE0
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©I960 Sponsor Publication* Inc.
SPONSOR • 14 NOVEMBER 1960