Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000517
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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^ SPONSOR 14 NOVEMBER 1960 UNA HEADACHE: TV COMMERCIALS' COSTS WORRY CLIENTS Current Hot Springs conclave will debate the problem of rising expenses and talent demands r ■ his week in Hot Springs, \ a., the Association oi National Advertisers meeting to discuss industry problems, and one of the toughest they face a headache that ha all the earmarks of a worse migraine to come: how keep down the co>t of television commercials. This week in New York, the Screen Actors Guild and the American ederation of Television and Radio Artists were (at presstimc I perched etween signiijr a new contract for tv commercials at a substantial inbase in base and residual pay — or going out on strike. ^V This week in major production centers, agency producers who have een working overtime are putting the final touches to a backlog of com Mcials prepared in anticipation of a possible talent walk-out. And in the wake of this activity, agency and independent producers ueried by s^BBRigreed on a prognosis for 196LpThe cost of produclg television commercials has ne^H en higher, and all signs point to I'ONSOR • 14 NOVEMBER 1960