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Depth in the afternoon
by W. F. MIKSCH
INTENSE BROADCASTING SYSTEM Confidential Memo FROM: EL J. Varmy, v.p. of sales TO: Raglan Stultz
Here's a hot lead for you. Rags. The Deutschlander Pizza-Kebab Co. is interested in buying a quarter-hour slice of <»ur Tcatimc With Tillie two afternoons a week. Ih.ir agencj is Grovel & Cringe. Hurry over there and surround it. We don't get much in throush the transom RJV P.S.: I don t know what to say about mentioning our
new Daytime Tv Splitter-Splatter Plan. Lse your own judgment. Just don't louse it up.
From the desk of RAGLAN STULTZ Dear R. J. — Thanks a lot for the tip. My pitch is all set for 2:30 tomorrow at the agency. You said to use my judgment about mentioning our Splitter-Splatter Plan to them. Frankly. 1 dont think I will. Our plan is one can of peas I prefer not to open for the simple reason that I don't understand it too well myself. Ill just nail their, down on Tillie and tall it a day. — Rags.
INTENSE BROADCASTING SYSTEM
Salesman's Call Report SALESMAN: Raglan Stultz CALLED ON: Deutschlander Pizza-Kebab Co. at G&C
A gene v LEFT WITH Nothing but my hat.
REMARKS: Unhappily, the situation here was not nearh so cut and dried as your memo suggested. The decision makers were all on hand, but miles apart on any decision. First, the client interest in our Teatime With TiBie stems from the client ad manager. Stringent Drubb. whose mother-in-law once attended the show, came awav with a side of Canadian bacon plus three cases of hand
SPONSOR • 14 NOVEMBER I960!