Sponsor (Oct-Dec 1960)

Page scan 000543 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000543
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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National and regional buys in work now or recently completed SPOT BUYS TV BUYS Chesebrough-Pond's, Inc., New York: Bulk of its Pertussin schedules begins this month. Day and fringe night minutes have been bought for 26 weeks, moderate frequencies. Buyer: Genevieve Schubert. Agency: Compton Adv., New York. E. & J. Callo Winery, Modesto. Calif.: Over 50 markets are getting long schedules on Gallo wines. Most will run up until summertime using night minutes and 20?s. Buying is done out of both the New York and San Francisco offices of BBDO. SrudebakerPackard Corp., South Bend: Plans reported here 10 October are taking shape, with Filmways' situation comedy Wilbur and Mr. Ed being placed in about 100 markets on a dealer co-op basis. Run starts early January for 26 weeks. Buyer: Bob Lazatera. Agency: D'Arey Adv. Co.. New York. National Biscuit Co., New York: Campaign on Dromedary Dates begins this month in 10-15 markets. Dav minutes are scheduled for six weeks in most markets. Buver: Gerry "\ an Horsen. Agency: Ted Bates & Co.. New York. Bristol-Myers Co., New York: Going into 15 markets this month with schedules for Bufferin. Placements are for 26 weeks, fringe night minutes. Buyers: Joe Ostrow and Frank Moran. Agency: ^ oung & Rubicam, New York. Lanvin Parfums, Inc., New York: Big holiday promotion on Arpege and My Sin. with the budget expanded this month for additional markets. Weighty lineup of nighttime I.D."s is placed up until Christmastime. Buyer: Barbara Sweden. Agency: North Adv.. New \ ork. International Milling Co., Mankato, Minn.: Scheduling announcements this month for Robin Hood flour in 10-15 markets. Day minutes and 20' s are set for three weeks. Agency: H. W. Kastor & Sons Adv. Co., Chicago. Brown Shoe Co., Inc., St. Louis: While shoe advertising is usually done in the back-to-school and Spring-Easter times, this advertiser has decided to hit hard in December because it has found shoe sales up 12% in the pre-Christmas period without any special promotion. Plans are for use of 80-90 markets for the first two weeks of December on its children's line. Buyer: Eloise Beatty. Agency: Leo Burnett Co., Chicago. RADIO BUYS Dodge Div., Chrysler Corp., Detroit: Schedules begin this month |in the top markets for its new truck campaign. Heavy frequencies !)f traffic minutes run for three weeks. Agency: BBDO, Detroit. Whitehall Laboratories, Div. of American Home Products -orp., New York: Six-week campaign on Heet Liniment starts 5 December. Day minute schedules go into about 14 markets. Agency: Arthur Meyerhoff & Co., Chicago. I'.PONSOR • 14 NOVEMBER 1960 S Jjj '' t->r^ REGIONAL *» TV POWER ^^ with one buy, one rate card! kelQland Total coverage of 103 counties in South Dakota. Minnesota. Iowa, Nebraska and North Dakota KELO-LAND is a fantastic 73.496square mile market. You merely nibble at the fringes of it from Omaha or Minneapolis. Only ONE tv facility blankets all 103 counties— completely, simultaneously, no gaps! That's KELOtv SIOUX FALLS. S. D. and its KELOLAND booster hookups. And all with one rate card. No tv buy is a national buy without KELO-LAND. CBS • ABC KELO tv SIOUX FALLS; and boosters KDLO tv Aberdeen. Huron, Watertown KPLO tv Pierre, Valentine, Chamberlain JOE FLOYD, President Evans Nord, Cen. Mgr.; Larry Bentscn. V'ce-Pres. Represented nationally by H-R In Minneapolis by Wayne Evans & Ass;: 5-55 SPANISH Lf J3 PUERTO ("CAN Programming ~J ^ of Whirl-Wind sales action WWRL NEW YORK DE 5-1600 *10:00AM-5:30PM **5:30PM-10:00AM