We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
(For details of ANA meeting see page 38 this issue.)
Bayers Aspirin ( D F S ) has turned to spot radio for added weight in behalf of its children's brand.
The campaign is for four weeks, starting the end of November. More than one station per market will he used. The rate of schedule: 15 or more a week.
and Easter, and interim advertising campaign. Ocean Spray is scouting around for tv and radio spot for this push.
• Instant Maxwell House Coffee selling its product via CBS t\ shows The Danny Thomas Show, Aquanauts and Rawhide. It also has a heavy tv spot campaign going in top metro markets with top-rated spots during prime evening viewing hours.
Minneapolis, from Olmsted and Folej and the Firsl National Bank of St. Paul from Erwin Wasey, Huthrauff S Ryan, plus the othei 70 Firsl Hank Stock Corp. hank affiliates, to BBDO, St. Paul, Minneapolis office . . . Thomas .1. Mahon Co. to Kenyon & Erkhardt for its I'lienv 1-Drane . . . Rand McNally, Chicago from Fletcher Richards. Calkins & Holden. to Grant, Chicago, for its corporate institutional advertising.
Campaigns:
• Admiration Coffee going heavy on spot tv and radio with its new animated soft-sell commercial in the Texas. North Louisiana and Southern Arkansas markets. Some 20 to 30 minutes weekly w ill be used on 124 radio stations during the 8-week flight. Twenty tv stations will share in the campaign with 20-second announcements, five times weekly.
• Ocean Spray Cranberries (BBDO I spending more than S2 million for the Thanksgiving. Christmas
AGENCIES
Agency appointments: National Theatres, div. National Theatres & Television, to Cole, Fischer, Rogow
. . . Yolande Corp. to Cohen & Aleshire, for its Yolande lingerie . . . Home Equipment, div. White Sewing Machine. Cleveland, to Dix & Eaton. Cleveland, for the company's Apex Reinforced Plastics div. and Industrial Supply . . . Wilkins Coffee Washington. D. C. to W. B. Doner. Baltimore . . . The First National Bank of
More agency appointments: Town Photolabs, Inc. to Frank B. Sawdon . . . Wayne Knitting Mills. Fort \\a\ne. Ind.. to Ridgeway-Hirsch, St. Louis, for its Belle Sharmeer hosiery and Belles Socks . . . American Stores (Acme Markets i to Gray & Rogers, Philadelphia and Newark . . . Lehn & Fink. div.. Lehn & Fink Products to Ted Bates for its Noreen hair preparations.
PEOPLE ON THE MOVE: Her
YOUNG SPORTS FANS surround Hal Smith, KMOX personality and star catcher for St. Louis Cardinals, during his interview at annual Firemen's Rodeo. Some 85,000 attended rodeo, viewed KMOX booth
NEW AT THE TOP: Quality Radio Group's new officers. They are (l-r) Daniel Calibraro, secretary-treasurer; Scott McLean, president; i and Stanton Kettler, vice president. McLean succeeds Ward Quaal
1 SPONSOR • 21 NOVEMBER 1960
TEEN TRAFFIC COURT,' produ County Traffic Safety Commission, dents for court roles. Program wor
ed by WJRT, Flint, with Genesee :ity and county schools, uses stuAlfred P. Sloan Radio Tv Award
*'*' J .
CHANGING HANDS. Crowell-Collier Bdcstg. Corp. purchases WMGM, N.Y., from Loew's Theaters Bdcstg. for $10,950,000. Finalizing details: (l-r) Robert Purcell, pres. Crowell-Collier; Arthur Tolchin, v.p.-gen. mgr. WMGM; Lawrence Tisch, bd. chmn., Loew's Thtrs.