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TV Capital of Wisconsin
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AVAILABILITIES IN THE LARGEST
FILM LIBRARY IN THE MARKET!
CALL BLAIR
9k
• Cl!^. \.(>' , increase: from $195,350,810 to $204,356,596.
• NBC, \.W , increase: from $169,188,474 to $177,318,634.
Network tv sales: General Foods (Y&R) to sponsor VBC's Lunch W tih Soupy Sales, 3 December . . . Philip Morris (Burnett) sponsoring three more CBS public sen ice programs in the CBS Reports series, beginning 25 November,
Financial reports: CBS consolidated net income for the first nine months of I960: $15,496,000, compared with $17,497,000 for the same period last year. Net sales, same period this vear. S336.582.000— last year; $318,291,000 . . . AB-PT. declared an extra dividend of 2% common stock in addition to the regular fourth quarterly cash dividend of 25c per share on the outstanding common and preferred stock. No extra dividend was paid last vear.
They were named v.p.'s: George M. Perkins, in charge of network programs. CBS Radio . . . Hunt Stromberg, Jr.. program development. CBS television.
; REPRESENTATIVES
AM Radio Sales' Bill Losee takes a dim view of bygone radio days nostalgia. In his opinion: "'Nostalgia is neuralgia/'
In his talk to a group of advertisers and broadcasters in Cleveland, last week, the rep firm's general manager said: "Radio today has more excitement and potential than it did at first."'
The facts:
• Number of licensed stations has increased in 10 years from 1.900 to 3.500.
• There are 156 m this country with 96.3 f homes radio homes.
• Portable sets ha from 1,800,000 in 1949 to 7,600,000 last year.
• Last year, 4.000.000 transistor radios were sold in this country.
lion sets in of all U.S.
ased
BUYING CANADA?
HERE'S WHY YOU NEED
BRANTFORD, ONTARIC
For better coverage of South West Ontario
With its new 10,000 watt signal CKPC blankets Ontario's 8tj market . . . Brantford and six othel urban centres, twelve of the mos prosperous counties in the proving
For bigger audience share in this rich market
CKPC reaches a total of 18,501 households . . . tops its nearesl competitor in share of the Brantforc audience by 55 percentage points.
For more selling power at less cost
Your advertising dollar goes farther because CKPC delivers tremendous pulling power to influence mor( buyers more often . . . producing more sales for less money.
ON THE GO RADIO
the STORER station backed by 33 years of responsible broadcasting
BRANTFORD
Rep appointments: W H\ N, Springfield, Mass.. to Foster and Creed.
21 NOVEMBER I960