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A TELEVISION
ADVERTISING
DOLLAR WELL SPENT
Sell Western Montana At $1 per 1,000 TV Homes
• 9 OUT OF EVERY 10 TV HOMES view only KMSO-TV in Far-Western Montana. Captive Audience in 90% of the area.
• 7 CITIES ENJOY KMSO-TV's Best Lineup of CBS, NBC, & ABC programs in Montana. Missoula, Butte, Anaconda, Helena, Hamilton Deer Lodge, and Kalispell.
60,300 TV HOMES
BEST WAY TO EMBRACE THE NEW YORK NEGRO COMMUNITY...
When it comes to reaching the enormous Negro Community of greater New York, time buyers sum up their strategy in three little words: "LIB IT UP" The reasons are simple. Whether you sell a LIBation or appeal to the LIBido only WLIB can do the effective job.
uie eiieouve juu. * r
Hotel Th»reu, 125th Street £ 7th Avenue, New York 27, N. Y.
EMBRACES THE ENTIRE NEGRO MARKET IN GREATER NEW YORK
Boston . Perna.
. \\ \IT. Chicago, to Gill
PEOPLE ON THE MOVE: John
E. Kelley from account executive, CBS Spot Salts. Vu York City, to H-R Television as account executive . . . Edward T. Harvell from broadcast media supervisor, Shell Oil, to sales staff, Avery-Knodell ... J. Merrill Pietial from sales account executive, Adam Young, to Forjoe & Co., San Francisco office, as manager Western Division.
New quarters: Katz, in L.A.. from 3325 Wilshire Blvd. to 5455 Wilshire Blvd., next month.
Feature film sales were especially brisk this week as distributors with post-1948 packages found a meeting ground with stations on pricing in more and more cities. Two important packages which registered sales were:
• NTA's 61 for '61 group was sold to two CBS o&o's.
• Seven Arts Associated's 40 Warner Bros, post-1950 features were sold to eight stations paying a total of $500,000.
Sales: Seven Arts Associated's 40 Warner Bros, features to KSD-TV, St. Louis; WWLP, Springfield; WBEN-TV, Buffalo; KONO-TV, San Antonio; WOC-TV, Davenport; WTVH, Peoria; WTVP. Decatur; and WTVT, Tampa . . . NTA's 61 for '61 group to WBBM-TV, Chicago, and KNXT, Los Angeles ... Two Bob Hope features through CNP to KOINTV. Portland; WJZ-TV. Baltimore: WHBN-TV, New Haven; WISH-TV, Indianapolis: KCMO-TV, Kansas City; KTVU. San Francisco; KOMOTV, Seattle, and KTUK-TV, Phoenix ... M & A Alexander's Q. T. Hush, Private Eye to XETV, San Diego; KSWO-TV. Lawton; WABC-TV, New York; KSD-TV, St. Louis; KSTPTV, St. Paul, and WIIC, Pittsburgh . . . CNP's Jim Backus to LincolnMercur) Dealers Association on WRCV-TV, Philadelphia, through Kenyon & Eckhardt.
Programs & producers: Arthur
LONG ISLAND IS A MAJOR MAI
THE VOICE OF LONG ISLAND
THE GREATER
LONG ISLAND MARKET
(Nassau-Suffolk)
MORE GAS
IS SOLD ON
LONG ISLAND
AKRON, ALBANY
AND ALLENTOWN.
PUT TOGETHER!
n 74,106,000
WHLI
Dominates the Major Long Island Market (Nas^a
. . . Delivers MORE Daytime Audience than any
other Network or Independent Station!
(Pulse)
►10,000 WATTS
WHU
HEMPSTEAD IONC ISIANO. N. Y.
Represented by Gill-Pern
SPONSOR • 21 NOVEMBER 1960