Sponsor (Oct-Dec 1960)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1960
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1960)
Leaf #:
000655
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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TO BUYERS! People buy what they see, and they see it on KTBS-TV in Shreveport. What these people see are pictures of the finest quality. What they hear are sounds of truest tone. What's more, close-up of KTBS-TV power reveals a big broad coverage over four states (1,361,300* people and still growing) that brings sales (they spent $1,337,264,000* in 1959). No wonder time buyers look to KTBS-TV where people buy. It's the bright spot for spots in the Southwest * Sales Management, July 10, I960 3W HANNEL 3 SHREVEPORT, LOUISIANA^^H Represented by THE KATZ AGENCY, INC. SPONSOR • 21 NOVEMBER 1960 79